Liquid Death, known for its quirky marketing, takes the classic taste test format to new extremes with its latest ad, 'Toilet Taste Test.' This campaign targets the growing prebiotic soda market as participants hilariously compare Liquid Death's flavored sparkling water to a fiber-packed prebiotic soda while seated on toilets. The brand continues to position itself as a healthier alternative to traditional sodas, capitalizing on the prebiotic soda sector, which is projected to reach $3.5 billion by 2032. Notable investments in competing brands add to the competitive landscape.
Liquid Death's new 'Toilet Taste Test' pits its flavored sparkling water against prebiotic sodas, pushing boundaries of taste tests in unexpected contexts.
Liquid Death responds to prebiotic sodas with humor, presenting a taste test where participants are humorously warned about gastrointestinal reactions to fiber-rich drinks.
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