#food-marketing

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How PepsiCo created FLVR, the most popular food channel on TikTok

PepsiCo Foods transformed its strategy to align snacks with meal preparation, catering to evolving consumer preferences during the pandemic.
#nutrition

Kids are sucking down baby food pouches at record rates. 'We're going to pay for it,' experts say

The popularity of food pouches has surged, but caution is needed regarding their impact on children's nutrition and development.

The Popular Chocolate Cereal That Doesn't Contain Any Real Cocoa - Tasting Table

Many American breakfast cereals, despite their nostalgic appeal, are unhealthy due to high sugar content.
Marketing claims on cereal boxes can be misleading, as seen in Cocoa Pebbles' use of processed cocoa.

Kids are sucking down baby food pouches at record rates. 'We're going to pay for it,' experts say

The popularity of food pouches has surged, but caution is needed regarding their impact on children's nutrition and development.

The Popular Chocolate Cereal That Doesn't Contain Any Real Cocoa - Tasting Table

Many American breakfast cereals, despite their nostalgic appeal, are unhealthy due to high sugar content.
Marketing claims on cereal boxes can be misleading, as seen in Cocoa Pebbles' use of processed cocoa.
morenutrition
#consumer-behavior

At the Grocery Store, Blinded by the Light of the Health Halo'

The health halo effect leads consumers to misjudge the overall healthiness of food products based on single positive marketing claims.

Food & drink brands cannot 'win on taste' alone

Taste credentials crucial in food marketing
Brands need to integrate into broader culture for pop

At the Grocery Store, Blinded by the Light of the Health Halo'

The health halo effect leads consumers to misjudge the overall healthiness of food products based on single positive marketing claims.

Food & drink brands cannot 'win on taste' alone

Taste credentials crucial in food marketing
Brands need to integrate into broader culture for pop
moreconsumer-behavior

Opinion | Heat Waves and Droughts Are a Bonanza for Junk Food Companies

Food companies exploit climate change by aggressively marketing unhealthy products in vulnerable communities, leading to malnutrition and health crises.
Governments must intensify efforts to ensure access to healthy food and clean water to prevent public health disasters in the face of worsening environmental conditions.

Unethical' junk food packaging manipulates children into craving sweets, report claims

Food companies use colorful packaging and cartoon characters to entice children into selecting unhealthy snacks, contributing to obesity issues.

Why Is Tex-Mex the M.V.P. on the Super Bowl Menu?

Tex-Mex cuisine has become popular in the United States through clever food marketing, expanded production, and distribution.
Many Tex-Mex dishes have roots in Native American and Mexican American home cooking along the Texas border.

We Can't Escape Health-Coded Buzzwords

Marketing specialists use terms like 'harvest' to make processed snacks appear healthier and more natural.
The use of vague terms like 'harvest' in food marketing can lead to a disconnect between product labeling and reality.

In the Ozempic Age, Has Craveable' Lost Its Selling Power?

Positioning food as addictive has been a successful marketing strategy for decades.
New drugs and scientific studies have raised concerns about the addictive nature of ultra-processed foods.

Ad of the Day: Relationship comes to a dramatic end over fake Magnum ice-creams

Magnum releases ad highlighting the difference between its ice cream and copycat products.
The campaign aims to showcase the humor and good taste of Magnum while discouraging consumers from buying fake Magnums.
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