Halo Top, having spent three years away from national advertising, has launched a new campaign with Digitas Chicago featuring the tagline "ice cream like never before." The brand, now under Wells Enterprises, emphasizes its lower-calorie and protein-rich products through new flavors that cater to health-conscious consumers. Their campaign includes visually enticing ads without CGI enhancements, showcasing indulgence alongside self-care themes. The move marks a significant marketing investment to solidify existing customer loyalty while attracting new buyers within a competitive market for sweet treats.
Halo Top returns to national advertising with a focused campaign promoting its better-for-you ice cream, introducing new indulgent flavors and a self-care twist.
The brand aims to blend indulgence with health featuring lower-sugar and protein-rich products, responding to current food trends while enhancing its market presence.
The campaign's tagline "ice cream like never before" highlights a substantial investment aimed at solidifying Halo Top's reputation among loyal customers and attracting new ones.
New flavors such as cherry chocolate chunk and chocolate fudge brownie emphasize decadent ingredients, showcased in visually appealing ads without any boosts from CGI.
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