Uber has introduced a new advertisement format called Ride Offers, where brands can offer users cash discounts on their rides. Molson Coors is the first advertiser utilizing this feature. Additionally, Uber is showcasing its Creative Studio, which facilitates tailored advertising experiences. The company highlighted its growing ad business, projected to reach a $1.5 billion revenue run rate by 2025. Uber's advertising strategy also aims to enhance relevance and personalization for users, enhancing their engagement with ads in-app and through other channels.
"Our audience is always looking for an opportunity to drive savings and get affordable things, but also get messages that are personalized and relevant for them."
"Uber's ad business, which launched in 2022, had reached a $1.5 billion revenue run rate, which was up 60% versus last year."
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