NumberEight Announces the Launch of the First ID-less Solution Landscape Map
NumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
Record client spend makes it a very merry Christmas for UK marketers
Record ad spend is forecast for the holiday season, marking a significant shift towards online media channels over traditional advertising platforms.
Council Post: Seven Ways To Leverage Avatars For Effective Marketing Campaigns
Avatars offer innovative ways for brands to engage consumers through personalization and enhanced customer support.
National Cheeseburger Day 2024: Where to find deals
Habit Burger & Grill launched a cheeseburger into space to celebrate National Cheeseburger Day, highlighting an innovative marketing strategy.
Dave Peacock firm that moved to Clayton rebrands - St. Louis Business Journal
Advantage Solutions rebranded to unify its agencies and reflect its commitment to providing comprehensive retail solutions.
Is Go-To-Market Strategy The New ABM?
B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).
The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches.
Google unveils new AI ad tools for search, including new formats & generated animations
Google is leveraging AI to enhance marketing capabilities and introduce new features like generative AI for ad placements.
New Ecommerce Tools: May 14, 2024
Companies are introducing innovative tools for ecommerce merchants like shoppable video, digital payments, returns management, and AI-powered solutions.
Marketing innovations from the online gambling industry: Pioneering strategies in a dynamic landscape
Online gambling industry utilizes personalized marketing and gamification to enhance user engagement and retention.