#marketing-innovations

#marketing-innovations

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

NumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.

Avatars offer innovative ways for brands to engage consumers through personalization and enhanced customer support.

Habit Burger & Grill launched a cheeseburger into space to celebrate National Cheeseburger Day, highlighting an innovative marketing strategy.

Advantage Solutions rebranded to unify its agencies and reflect its commitment to providing comprehensive retail solutions.

B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).

The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches.

Google is leveraging AI to enhance marketing capabilities and introduce new features like generative AI for ad placements.

Companies are introducing innovative tools for ecommerce merchants like shoppable video, digital payments, returns management, and AI-powered solutions.

Online gambling industry utilizes personalized marketing and gamification to enhance user engagement and retention.