Calling all fashion models now AI is coming for youH&M is creating AI twins of models for marketing, raising ethical concerns about impact on the fashion industry.
Bakergoodchild launches new SaaS platform to support SMEsBakergoodchild's frankk. platform revolutionizes direct mail for SMEs by eliminating barriers and automating processes for efficiency.
Adobe's new experiment turns app user journeys into real-time mapsAdobe's Project Panorama will revolutionize brand engagement by visualizing user interactions in mobile apps.
Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winnersCreative, innovative strategies drive success in modern marketing, blending technology and collaboration.
NumberEight Announces the Launch of the First ID-less Solution Landscape MapNumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
Record client spend makes it a very merry Christmas for UK marketersRecord ad spend is forecast for the holiday season, marking a significant shift towards online media channels over traditional advertising platforms.
Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & MoreAgencies are enhancing their teams through strategic hires and leadership promotions, fostering growth and innovation in the creative sector.
MoxiWorks poaches two more Onit veterans for leadership rolesThe Onit takeover of MoxiWorks includes new leadership hires to drive growth and innovation in the real estate tech sector.
Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & MoreAgencies are enhancing their teams through strategic hires and leadership promotions, fostering growth and innovation in the creative sector.
MoxiWorks poaches two more Onit veterans for leadership rolesThe Onit takeover of MoxiWorks includes new leadership hires to drive growth and innovation in the real estate tech sector.
Council Post: Seven Ways To Leverage Avatars For Effective Marketing CampaignsAvatars offer innovative ways for brands to engage consumers through personalization and enhanced customer support.
National Cheeseburger Day 2024: Where to find dealsHabit Burger & Grill launched a cheeseburger into space to celebrate National Cheeseburger Day, highlighting an innovative marketing strategy.
Dave Peacock firm that moved to Clayton rebrands - St. Louis Business JournalAdvantage Solutions rebranded to unify its agencies and reflect its commitment to providing comprehensive retail solutions.
Is Go-To-Market Strategy The New ABM?B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches.
Google unveils new AI ad tools for search, including new formats & generated animationsGoogle is leveraging AI to enhance marketing capabilities and introduce new features like generative AI for ad placements.
New Ecommerce Tools: May 14, 2024Companies are introducing innovative tools for ecommerce merchants like shoppable video, digital payments, returns management, and AI-powered solutions.