In the late 1990s, Barbara Corcoran invested in video tours to modernize her real estate approach. While some Realtors have embraced new technologies, many remain hesitant about AI, reminiscent of outdated methods. Rajeev Sajja from Berkshire Hathaway HomeServices advocates for the use of custom GPTs, which allow Realtors to automate repetitive tasks with AI tailored to their business needs. This technology can produce listing descriptions, enhance marketing strategies, streamline agent training, and more, enabling agents to focus on creative aspects of their work.
Custom GPTs are personalized versions of ChatGPT that you can build using OpenAI's tools. Think of them as AI-powered employees trained on your brand voice, internal procedures, lead scripts, fair housing laws or anything else you would use to train a human employee.
Rajeev Sajja believes custom GPTs are ideal for automating mundane, data-heavy tasks, freeing up Realtors for the personal, creative work that originally inspired their careers.
A few early adopters of AI in real estate are thriving, but many others are hesitant, fearing that current AI tools may soon become outdated.
Use cases for custom GPTs in real estate include generating listing descriptions, creating PPC ads, training new agents, and improving social media engagement.
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