#ai-in-real-estate

#ai-in-real-estate

The real estate industry is changing faster than ever, fueled by innovation, rising consumer demands and fluctuating market conditions, said Toby Schifsky, vice president of Kaplan Real Estate Education. Kaplan's inaugural Real Estate Survey of Trends shows that success today requires more than passing exams it demands continuous learning, market expertise, and strong client skills. We're committed to giving agents the tools and training to leverage AI, generate leads, and thrive, helping them turn industry change into opportunity and sustainable career growth.

Earlier this year, he and I were talking about some of the shared vision we had for the future of the industry, trying to implement AI in a thoughtful manner, White said. Sure, you can go bolt on ChatGPT to title company data and see if it does anything for you. I don't think that would be a very high value-add product, but there are thoughtful ways we can introduce AI into the title industry.

The listing displayed signs of generative AI misuse, featuring oddities such as misaligned awnings and flowerbeds blocking doors, distorting reality to attract buyers.

Conversational marketing isn't about shouting louder; it's about listening better and doing it at scale, transforming engagement with buyers and agents alike.