Mark Keenan: I went house hunting with the bots - how AI is transforming how we buy and sell homes
AI influences home hunting and estate agency processes but remains unreliable due to glitches and bias, making it an imperfect property search assistant.
Tech Pulse: Smart home tools for seniors; AI marketing for agents
AI and machine learning are transforming real estate and lending workflows, enabling automation, faster closings, expanded aging-in-place tools, and prioritized operational efficiency.
Realtors Are Using AI Images of Homes They're Selling. Comparing Them to the Real Thing Will Make You Mad as Hell
The listing displayed signs of generative AI misuse, featuring oddities such as misaligned awnings and flowerbeds blocking doors, distorting reality to attract buyers.
Freddie Mac's AIM Check API integration enhances income verification and loan processing efficiency through ICE Mortgage Technology's Mortgage Analyzer.
Custom GPTs are Quietly Taking Over Real Estate - Here's How to Build One
Custom GPTs can enhance real estate practices by automating routine tasks, enhancing efficiency, and providing personalized support tailored to agents' needs.
Conversational marketing is the new pipeline: How AI is redefining intent in real estate
Conversational marketing isn't about shouting louder; it's about listening better and doing it at scale, transforming engagement with buyers and agents alike.