Tech Pulse: Mortgage leaders stress forward thinking
Briefly

Tech Pulse: Mortgage leaders stress forward thinking
"Consumers can now search for properties on Zillow via ChatGPT. Access to Zillow's app is available in ChatGPT making Zillow the only real estate app available directly through the ChatGPT platform. Douglas Elliman introduced Elli AI, an assistant app for real estate agents. It's initially available in Florida with plans for a nationwide rollout in 2026. The app offers MLS search capabilities, generates branded reports and provides data-backed market insights."
"Realtor.com has launched an AI-powered home search tool that personalizes listings based on user input. This tool aims to simplify the home search process by allowing users to type their preferences naturally providing instant, tailored results. Digital identity verification and transaction security platform Proof is launching Certify, a new cryptographically secure digital identity tool. Proof said Certify enables instant, legally accepted digital signing of any content with a user's verified legal identity."
"Zillow's integration with ChatGPT allows users to search for properties using AI, sparking debate over MLS data compliance. While Zillow claims adherence to existing agreements, industry experts question potential policy breaches and the impact on MLS data value. Milos crypto mortgage model has enabled clients to increase their wealth by more than $100 million allowing them to purchase homes without selling their bitcoin. This innovative approach is reshaping the mortgage landscape as cryptocurrency becomes more mainstream."
Lenders face pressure to adopt technology and adapt amid rapid mortgage market transformation driven by AI and blockchain. Consumers can search Zillow through ChatGPT while Zillow's app is uniquely available on the ChatGPT platform. Douglas Elliman launched Elli AI with MLS search, branded reports, and market insights, beginning in Florida with a planned nationwide rollout in 2026. Realtor.com introduced an AI-powered search that personalizes listings from natural-language preferences. Proof will launch Certify for cryptographically secure digital identity and legally accepted digital signing. TRUE and Candor's Instant Income Clarity verifies borrower income in minutes. Crypto-based mortgage models enable purchases without selling bitcoin, raising MLS compliance concerns.
Read at www.housingwire.com
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