"In response to this growing enthusiasm, Realtor.com has launched a new AI-powered search experience, designed to let users find homes in the natural way they talk and type. Social media has also become a go-to source for housing content, with nearly 90% of Americans using it to gather real estate information. YouTube (73%) and Facebook (57%) are the most commonly used platforms overall. Among Generation Z, 76% said TikTok is one of their primary sources for housing content more than any other generation."
"The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions, said Danielle Hale, Realtor.com's chief economist. From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them."
Realtor.com launched an AI-powered search to let users find homes using natural language. Nearly 90% of Americans use social media for real estate information, led by YouTube (73%) and Facebook (57%), while 76% of Generation Z cite TikTok as a primary housing source. Consumers are adopting AI platforms and social platforms alongside agents to gain market insights amid a challenging housing market. Real estate agents (62%) and AI (61%) are top sources that make people feel informed, and agents are rated most accurate. Many users find TV, social posts, and personal contacts often inapplicable or inaccurate for local markets.
Read at www.housingwire.com
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