"Our powerful audience is increasingly a result of being part of News Corp. We expertly leverage trusted brands including The Wall Street Journal, Barron's, MarketWatch, The Sun U.S., The New York Post, and most recently, the California Post to strategically extend our brand and content reach to generate high-intent buyers for the listings on our site, Eales wrote. He also noted that this quarter marked Realtor.com's fifth consecutive quarter of year-over-year revenue growth, with revenue jumping 10% annually during Q2."
"Eales highlighted his company's focus on AI and its launch of the RealPro Select program for agents. We are executing exceptionally in our growth businesses, most particularly our seller business which is delivering the highest intent audience in the industry to listing agents, Eales wrote. Eales also weighed in on the private listing debate, writing that his firm wants to be part of the effort to strengthen the open marketplace."
"In stark contrast, some competitors operate closed platforms that intentionally limit consumer choice restricting access to a handful of agents, steering users toward their owned mortgage services or discouraging independent buyer agency, Eales wrote. According to Eales, this is why Realtor.com launched Realtor.com+ in January."
Realtor.com leverages News Corp brands to extend content reach and generate high-intent buyers for site listings. Revenue rose 10% annually in Q2, marking five consecutive quarters of year-over-year growth. The company emphasizes AI investment and launched the RealPro Select program to support agents. The seller business is delivering the industry’s highest-intent audience to listing agents. The company opposes closed platforms that limit consumer choice, restrict agent access, and undermine marketplace transparency and efficiency. Realtor.com launched Realtor.com+ in January with Realtors and MLS leaders to reinforce MLS roles, improve data accuracy and attribution, elevate agent and MLS branding, and deliver AI-driven tools to protect MLS data.
Read at www.housingwire.com
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