The article discusses golf's growing popularity, noting a jump in participation from 30 million in 2014 to 45 million in 2023. This increase has coincided with a rise in golf content creators, who are reshaping the sport’s media landscape. PGA Tour content on YouTube is far less engaging than that produced by creators like Good Good Golf. They appeal to a younger audience through entertaining formats, like drinking challenges, leading to lucrative brand partnerships. This shift allows brands to connect with a broader golfing demographic previously deemed inaccessible or overly elite.
Golf creators are capitalizing on the sport's new cultural relevance, attracting more brand deals than ever, due to the influx of fans and modern content.
Creators have disrupted traditional golf media, engaging wider audiences with entertaining formats and casual approaches that resonate more than classic tournament coverage.
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