Labubu dolls, characterized by sharp teeth, big eyes, and fluffy ears, have gained popularity in marketplaces and social media. Marketers utilize Labubu in campaigns through both official partnerships and unofficial references, emphasizing a trend towards 'extremely online' culture in marketing. BeautyStat Cosmetics and E.l.f. Cosmetics are notable examples, incorporating playful references to Labubu in their content. Meanwhile, brands like Olive Garden and Uniqlo have also embraced Labubu, signaling an ongoing strategy for brands to stay relevant by engaging with viral internet trends that resonate with consumers.
Marketers are increasingly incorporating Labubu into their campaigns through official partnerships and unofficial nods, reflecting a shift toward embracing 'extremely online' culture in marketing.
Ron Robinson, CEO of BeautyStat Cosmetics, urged viewers to treat their Labubu to a spa day with his products, humorously acknowledging that Labubu dolls don’t have skin.
Restaurant chain Olive Garden engaged in marketing by posting TikTok photos featuring Labubu dolls with breadsticks, while brands like Pillsbury join the trend.
Uniqlo launched licensed Labubu merchandise alongside various brands leveraging viral trends, hanging onto their relevance in a marketplace flooded with internet culture.
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