DDA has launched a new division called DNA to enhance brand partnerships, talent relations, and campaigns within the entertainment sector. The division is led by Julie La'Bassiere and features key hires such as Bethani Stainfield-Bruce and Sophie Toh, who brings expertise from luxury brand consultancy and brand publicity, respectively. By leveraging existing ties in the Middle East, the new DNA division aims to innovate client campaigns and amplify DDA's influence in both entertainment and culture, marking a significant expansion for the agency.
"Under Julie's strategic leadership, DNA unites two leading global brand experts with unrivalled credentials, leveraging DDA's entertainment and culture influence to deliver impactful results."
"Both Bethani and Sophie are powerhouses in the luxury brands space, with relationships that perfectly compliment DDA's film and television expertise."
Collection
[
|
...
]