#ad-campaign
#ad-campaign

Best Ads of the Week: Uber Eats & Hellmann's star-studded Super Bowl spots

Uber Eats releases its full Big Game commercial featuring Jennifer Anniston and other celebrities.

KFC launches a playful ad campaign promoting its Tower Burger that is 'too tall for TV'. [ more ]

The Drum

KFC's vertically gifted Tower Burger is too tall for TV

KFC launches new ad campaign to promote its Tower Burger

The campaign takes a playful approach to media placement, rotating the Tower Burger 90° and reorientating billboards [ more ]

The Drum

KFC ads display night shift warriors' nocturnal sleep schedules

KFC has launched a new campaign showcasing its night shift workers sleeping during the day

The campaign aims to highlight the hard work of these often overlooked employees [ more ]

www.cnn.com

Why Calvin Klein ads still get people talking

Calvin Klein's recent ad campaign featuring Jeremy Allen White generated $12.7 million in media impact value in just 48 hours.

The UK's Advertising Standards Authority banned a Calvin Klein ad featuring FKA Twigs, while approving images of Kendall Jenner from the same campaign. [ more ]

The Business of Fashion

Why Calvin Klein Ads Still Get People Talking

Calvin Klein's recent ad featuring Jeremy Allen White generated $12.7 million in media impact value in just 48 hours.

Calvin Klein faced backlash after a similar scantily clad ad featuring FKA Twigs was banned for presenting her as a stereotypical sexual object. [ more ]

The Drum

Best Ads of the Week: Whataburger's wings debut & Jeremy Allen White's skimpy CK shoot

Calvin Klein unveils its Spring 2024 campaign featuring actor Jeremy Allen White in iconic underwear.

Whataburger launches new boneless wings with a controversial ad campaign.

Cadbury celebrates its 200th birthday by reworking a memorable ad from 2018. [ more ]

www.fastcompany.com

Calvin Klein taps Jeremy Allen White to bring new thirst to its iconic brand campaign

Calvin Klein's Spring 2024 rollout featuring Jeremy Allen White has created an online frenzy and speculation among fans.

Calvin Klein's pioneering ad campaigns have shaped cultural ideals and influenced how other brands market to men. [ more ]

Creative Bloq

Zara's sorry-not-sorry apology makes its latest ad controversy even worse

Zara faced backlash and calls for boycott over its controversial ad campaign featuring a model posing with statues with missing limbs and surrounded by rubble.

Many observers criticized Zara for the ad campaign's insensitivity towards the ongoing conflict in Gaza.

The hashtag #BoycottZara trended on social media and led to protests at Zara stores. [ more ]

www.fastcompany.com

Zara dragged after customers say recent ad campaign looks like war in Gaza

Calls to boycott Zara have grown due to a controversial ad campaign for its Atelier collection.

The ad featured images resembling warlike scenes, leading to accusations of insensitivity and resemblance to the situation in Gaza. [ more ]

The Drum

How Zara could have avoided controversial campaign claimed to resemble Gaza

Zara faces backlash and boycott calls over controversial ad campaign

Experts believe Zara's social media team should have intervened and stopped the campaign [ more ]

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The Drum

1 day ago

Gadgets

Ad of the Day: Apple crushes everyday objects to promote thinnest-ever device

The new 13-inch iPad Pro's ad 'Crush' is impressive in showcasing its thinness and capabilities. [ more ]

The Drum

2 weeks ago

Snickers spoofs in-flight chaos ahead of the summer tourism season

Snickers' 'Hungry Skies' ad humorously captures the chaos of economy class air travel, promoting the brand's 'You're Not You When You're Hungry' campaign. [ more ]

The Drum

1 month ago

Ad of the Day: Coors Light celebrates the parents who are able to keep their cool

Coors Light's new campaign celebrates parenthood through relatable moments.

The ad captures the everyday challenges and emotions of parenthood in a unique way. [ more ]

The Drum

1 month ago

Ad of the Day: Cadbury celebrates Easter's biggest egg with smallest billboard

Cadbury celebrates Mini Eggs with social-first ad campaign

Attention to detail and celebration of craft in miniature form [ more ]

The Drum

Ad of the Day: Barnardo's coaxes kids out of their shells in tender film

Children in poverty face isolation due to the cost of living crisis

Barnardo's new three-year brand strategy emphasizes safety and hope for children [ more ]

The Drum

Ad of the Day: Jose Mourinho takes over the Topps office in run up to the Euros

Topps has launched a new ad campaign featuring José Mourinho as brand ambassador

The campaign promotes Topps' official Uefa stickers, trading cards, and collectibles [ more ]

The Drum

Ashley Graham shows off golden glow in ad for St Tropez

Fold7 creates debut work for St Tropez

Ashley Graham stars in new St Tropez ad [ more ]

The Drum

1 month ago

Regina Hall plays hide-and-tell in Lean Cuisine campaign, 'You Have Good Taste,'

Regina Hall voices Lean Cuisine's new ad campaign

Campaign promotes body positivity and smart food choices [ more ]

The Drum

Ad of the Day: Sunshine offers glimmer of hope in monochrome Magnum spot

Magnum's 'Find Your Summer' ad campaign encourages savoring little moments amidst cold weather.

The ad features an icy city yearning for sunshine, set to the song In the Rain by The Dramatics. [ more ]

The Drum

Expedia brings 'bucket list' moments to the masses in new brand campaign

More than half of Brits want to see the Northern Lights

Expedia unveils new ad campaign to help people tick off their bucket list experiences [ more ]

The Drum

Ad of the Day: The office recoils as woman super-slurps Pot Noodle

The latest ad from Pot Noodle positions it as a go-to lunchtime option.

The ad features a young woman who shows no regard for how she sounds while eating. [ more ]

The Drum

Ad of the Day: Worrying film exposes rampant online sexism

Sexism on social media is becoming more prevalent, especially on platforms like YouTube and TikTok.

BETC Paris has created an ad campaign to fight against sexist content online. [ more ]

The Drum

Pressure group's chilling short accuses Apple of complacency in child safety violations

Child safety advocacy organization Heat Initiative accuses Apple of negligence in preventing the spread of child sexual abuse material (CSAM).

Heat Initiative launches a new ad titled 'Rotten' during the NFC Championship, claiming that Apple allows harmful imagery and materials to remain on iCloud. [ more ]

The Drum

Ad of the Day: Jameela Jamil recreates 90s cult movie in Billie spot

Billie has enlisted Jameela Jamil as its first celebrity spokesperson for its new ad campaign.

The campaign aims to challenge harmful beauty standards and offer body care products that meet women's actual needs. [ more ]

Skift

Trivago's AI-Powered Ad Campaign Gets Mixed Global Reaction

Trivago's new one-size-fits-all ad campaign may be too generic to be effective in some parts of the world.

The response to the revamped Trivago Guy campaign has been mixed in different markets. [ more ]

The Drum

Ad of the Day: McDonald's launches secret collab with cryptic poster campaign

McDonald's and Leo Burnett UK have launched an outdoor ad campaign to promote their collaboration with Frank's RedHot.

Fans can access a limited-edition chicken burger through early access tasting boxes by scanning a QR code and getting a passcode.

The campaign taps into the trend of drop culture and aims to engage fans of both brands. [ more ]

LGBTQ Nation

Digital life

Can this porn-addicted superhero save Christians from their own internet usage?

The founder of Covenant Eyes, Ronald DeHaas, is warning about the dangers of online erotica.

The ad campaign features a superhero character called Colossal Man and highlights the problem of porn addiction among Christians. [ more ]

The Drum

Starling bank launches brand position that puts its people first

Starling Bank launches new brand platform with three 30-second spots

The campaign focuses on relatable human stories that highlight how Starling Bank can change the way people spend and save [ more ]

The Drum

Motherwell FC courts Hollywood A-listers with ad inviting investors

Motherwell FC has launched a campaign to attract investment to support its work both on and off the pitch.

The campaign takes a tongue-in-cheek approach to the trend of American A-list celebrities buying football clubs. [ more ]

The Drum

Ikea tricks customers with spoof ad poking fun at luxury marketing

Eureka Spiritsis is an anagram for Ikea, revealing the true identity of the brand.

The ad campaign features a dark and mysterious room, a woman playing the cello, and a pompous and enigmatic man promoting the spoof brand. [ more ]

The Drum

Exasperated pet owner can't teach goldfish new tricks in kookie banking spot

A humorous ad campaign by House 337 uses a goldfish named Spike to encourage people to consider switching bank accounts.

The campaign features murals by illustrator Sam Gilbey in London, Leeds, Manchester, and Glasgow. [ more ]

The Drum

Heineken 0.0 says don't 'Bale' on your mates in spot featuring Gareth Bale

Heineken 0.0 partners with Gareth Bale for an ad campaign promoting a social life without alcohol.

The campaign plays on the idea of 'bailing' on a night out and incorporates Gareth Bale's last name. [ more ]

The Drum

Frito-Lay kicks off NFL playoff season with Rob Gronkowski, Marshawn Lynch & Troy Polamalu

Former NFLers Gronkowski, Lynch, and Polamalu star in a new Frito-Lay ad campaign that will run during the NFL postseason.

The ad, titled 'Taste the Victory,' aims to capture the celebratory feeling of winning the Super Bowl with confetti-filled snack bags. [ more ]

Adweek

Business intelligence

How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest

Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.

The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category. [ more ]

www.thedrum.com

Gousto channels dramatic TV court scenes in latest Steal the Show' spot

Gousto has released the latest ad in its 'Steal the Show' campaign.

The campaign highlights Gousto's unrivaled choice and culinary inspiration in the kitchen. [ more ]

The Drum

Ad of the Day: WhataWings take flight at Whataburger, sparking spicy chicken wing debate

Whataburger has introduced boneless wings, sparking controversy and debate.

The ad campaign aims to settle the debate on whether chicken wings need bones to be considered wings. [ more ]

The Drum

Tinder presents four playful plot twists ahead of online 'Dating Sunday' frenzy

Tinder released four playful ads to mark 'Dating Sunday', the busiest day of the year for online dating.

The ads build on the 'It Starts with a Swipe' campaign and reflect the fluidity and diversity of Gen Z relationships on Tinder. [ more ]

The Drum

Why quality control keeps your campaign ticking

Quality control in the creative industry is often overlooked but crucial for ensuring the success of a campaign.

QC operators in the creative industry play a significant role in finessing the finer details of an ad campaign and ensuring everything is correctly set in place. [ more ]

The Drum

5 months ago