Beyoncé's latest Levi's commercial, lasting 90 seconds, features visuals of her riding a horse and driving a motorcycle, fueling speculation about her upcoming Act III music genre, possibly rock. The ad, divided into three segments titled 'The Ice,' 'The Heat,' and 'The Smoke,' may symbolize her previous album releases. Fans connect her act of dumping diamonds in a laundry machine to her Renaissance album, while the diner scene is linked to Cowboy Carter due to Willie Jones’s cameo. Insights into 'The Smoke' relate to her 'Smoke Hour' interlude.
The 90-second video opens with her riding a horse and ends with her driving off on a motorcycle, which has heightened speculation that the main genre of Act III will be rock.
According to a fan theory that these sections represent her last album releases, the opening scene where Beyoncé dumps diamonds into a laundry machine could be a Renaissance reference.
Others online have noted that 'The Smoke' makes them think of Bey's 'Smoke Hour' interlude, which includes a Roy Hamilton interpolation by way of the lyric, 'Come on, baby, it's time to rock.'
The ad is split into three parts that are labeled as 'The Ice,' 'The Heat,' and 'The Smoke.'
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