#levis

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KALTBLUT Magazine
1 week ago
Design

Levi's and ERL Infuse Iconic Denim With California Sun in Latest Drop - KALTBLUT Magazine

The Levi's x ERL collaboration introduces a second collection with vibrant denim pieces embodying retro Californian flair. [ more ]
Creative Bloq
1 month ago
Graphic design

Levi's has changed its name and logo... because Beyonce

Levi's Instagram changed due to a track on Beyonce's album.
Real Levi's brand embraced the intentional misspelling in the track name. [ more ]
The Business of Fashion
1 month ago
Marketing

Unpacking Levi's New Marketing Strategy

Levi's released a new ad campaign celebrating the 10-year anniversary of its Live in Levi's tagline.
The brand is transitioning to focus more on direct-to-consumer sales, moving away from its historic reliance on wholesale. [ more ]
The Drum
1 month ago
Marketing

Levi's celebrates 10 years of 'Live in Levi's' with global casting call for dancers

Levi's offers dancers a chance to star in a music video for Kaytranada's unreleased track.
Levi's 'Live in Levi's' campaign focuses on the enduring appeal of Levi's blue jeans and the power of movement and dance. [ more ]
www.nytimes.com
2 months ago
Fashion & style

Levi's Wants You to Rethink Your Denim Shopping

Levi's is expanding its collection beyond just jeans to include a variety of tops, jumpsuits, and jackets for a more diverse consumer experience.
The new CEO of Levi Strauss & Company, Michelle Gass, is focused on making Levi's a go-to destination for not only jeans but also various other clothing items. [ more ]
NBC Sports Bay Area & California
3 months ago
San Francisco 49ers

Warner, Kittles wear 49ers-Levi's collaboration to game vs. Packers

Fred Warner, George Kittle, and his wife wore Levi's collaborations to the 49ers' playoff game against the Packers.
The outfits included a trucker jacket with the team motto and customized denim ensembles featuring the couple's favorite things. [ more ]
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