Levi's 2025 Pride collection, designed by LGBTQ+ team members, reimagines the rainbow symbol by incorporating the pink triangle, a historical badge of gay liberation. The collection reflects on the ongoing battles faced by the community against recent legislative attacks and corporate abandonment of Pride support. Amidst reduced corporate engagement with LGBTQ+ causes, Levi's aims to emphasize resilience and the need for ongoing activism. Cristobal Aleman, lead designer, highlights the importance of remembering historical symbols while supporting today’s activism efforts.
We've become accustomed to seeing rainbows as a symbol of Pride. But for Levi's 2025 Pride collection, the brand's LGBTQ+ designers wanted to shake up the status quo.
Activists recast the triangle as a symbol of resistance and resilience, despite efforts to exterminate them. This year's Levi's Pride collection incorporates the pink triangle.
Resistance is more important than ever. We're not stepping away from the rainbow, because it makes people feel supported...we still need to carry the torch.
39% of the 200 corporate executives surveyed said they were scaling back on public Pride Month engagements this year.
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