When it comes to affordable denim, Wrangler's Cowboy Cut is as good as it gets. Available in slim and regular fits, a range of colors and washes to suit any wardrobe, and nearly every size imaginable, they've earned their reputation for a reason. The broken twill denim is unique to Wrangler and makes these jeans incredibly durable. You can even get a raw version to shrink yourself.
Boasting the rodeo-ready title of the largest Western retailer in the United States, Boot Barn beat Wall Street expectations in its quarterly earnings report on Wednesday. The company reported a net sales of $505.4 million, a 18.7% increase from a year prior. Boot Barn's share price has increased by more than 50% over the past 12 months, and is up over 27% year-to-date.
Some collabs feels like little more than a co-branded, quick-hit attempt at some cheap publicity. Not Filson x Wrangler. The just-launched partnership between the two heritage brands - both champions of American craft, utility apparel and unmatched Western vibes, there are over 200 years of history between the duo - is about as synergistic as it gets, with a new, limited-edition capsule of rugged outerwear and denim silhouettes that bear out a shared commitment to durable workwear and a spirit of true frontier grit.
The campaign tagline is "West x Northwest," and its exactly that. It's denim meets waxed cotton and blanket linings, clothing you'd imagine seeing in The Hateful Eight or in pictures of the bounty hunters that went to grab outlaws like Boone Helm that ran for Canada, not Mexico. It's workwear, yeah, but around here waxed jackets and denim are regarded as highly as the high-fashion stuff.
Walk into EB Denim's new flagship in Los Angeles and you immediately understand why this brand has captivated a generation. The space is raw yet refined, balancing industrial minimalism with an energy that feels alive. Racks display denim that has been cut, twisted, and rebuilt into something entirely new. It is a store, but also a studio, a warehouse, and a clubhouse where people gather around more than product. They gather around an idea.
"Built Like Lee" celebrates Lee's heritage, optimism and craftsmanship (the brand claims to be the first to use a zipper in jeans in the 1920s). The campaign spans connected TV, social media, in-store, influencer partnerships and out-of-home events and is the first effort produced by Lee alongside creative agency Yard. Beyond the denim itself, "Built Like Lee" spotlights the people who wear the pants - people the brand describes as future builders and go-getters.
Kith x adidas Football. / Kith New York streetwear powerhouse Kith has teamed up with adidas Football once again to drop their 2025 Fall collection a bold capsule that merges football performance with street-style flair. The collection, released under the Kith Football Club banner, includes jerseys, matching shorts, zip-ups, and track-inspired outerwear, with designs that nod to both football history and urban fashion. Flame motifs pay homage to the 1998 World Cup, pinstripes are laced with co-branded embroidery, and jacquard colour-blocking adds a modern edge.
Medel captures the vibrancy of his eastside neighborhood in works that range from intimate snapshots to expansive street scenes, always with the aim of distilling and preserving the ephemeral feelings and fleeing moments that make up a thriving community. These works also celebrate a bustling street culture that has suffered a summer of ICE raids and unrest, which has stolen a sense of security that will be slow to return.
To be able to partner with [Sweeney] on this is saying something, and it's saying something in what has been a trickier retail environment this year, that American Eagle is still placing big bets.
As I've searched across sites from AD-favorite bedding brands, I couldn't help but notice that tried-and-true retailers like Quince and Serena & Lily are getting in on the action with picks that are strikingly similar to designs you'd find in a fashion catalog, and for good reason.
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