The advertising campaign by Sydney Sweeney for American Eagle denim has prompted responses from notable public figures, including political leaders and celebrities. Critics have labeled the campaign as promoting eugenics, while supporters view the backlash as an example of extreme woke culture. The campaign raises questions about provocative advertising, reminiscent of historical controversies such as the Jesus Jeans slogan in 1973 and Calvin Klein's use of young models in the 1980s. These advertisements have historically stirred public debate, illustrating the effectiveness of striking imagery and controversial themes in selling products.
The Sydney Sweeney American Eagle campaign has sparked backlash, with critics accusing it of promoting eugenics while defenders argue it exemplifies an extreme form of woke culture.
Historically, provocative jeans advertisements have evoked controversy, such as Jesus Jeans' 1973 campaign that merged religious imagery with fashion, inspiring intense public discourse.
Calvin Klein's approach in the 1980s, especially with Brooke Shields, showcased the power of controversy in advertising, leading to significant sales and customer inquiries.
Branding expert Allen Adamson remarked that Calvin Klein recognized how disruption and buzz in advertising could effectively drive sales, particularly in the denim market.
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