True Religion Unveils 'New Year, New True' Campaign

"New Year, New True is about showing up as yourself and setting the tone for the year ahead,"

"Chelley and Kalan each bring an authentic point of view and cultural credibility that align naturally with the brand. Together, they represent the confidence, individuality and real-life style that True Religion stands for, helping us tell a modern, denim-led story that feels relevant right now."

"Denim has always been our canvas, but we approach each collection with a full wardrobe mindset,"

"This campaign shows how denim works in the real world-styled up or down and integrated into full looks that feel current while staying true to the brand."

True Religion launched 'New Year, New True,' a digital, social, e-commerce and retail campaign starring Chelley Bissainthe and Kalan.FrFr. Styling aims to be powerful and personal, showcasing denim as a statement of identity and capturing lived-in self-expression and effortless style. The campaign is about showing up as yourself and setting the tone for the year ahead, with collaborators bringing authentic perspectives and cultural credibility that reflect confidence, individuality and real-life style. Denim is reinforced as the foundation of the Y2K brand while the narrative expands into a full head-to-toe wardrobe that includes denim shirts, baggy jeans, denim puffers, track sets, sweat pants, hoodies and T-shirts. Denim is treated as a canvas integrated into real-world looks and the campaign is already delivering results across denim pages.

Read at Sourcing Journal