The perfect white tee is a myth. The hunt for an ideal t-shirt is complicated by personal preferences in fit, length, and material. Quality t-shirts, reminiscent of classic Hollywood styles, have become rare as production has moved globally.
Beyond building a reputation among fans of the minimalist menswear movement as Britain's best-kept sartorial secret, the London-based retailer has generally impressed with its S-tier mixture of affordable pricing.
Helen Anthony's FW25 collection showcases a maximalist menswear approach that blends high craftsmanship with bold designs, merging influences of culture and sustainability.
Summer means it's time to break out the shorts, and these picks are here to take his warm-weather wardrobe up a notch. Whether he's into cool denim, polished golf shorts, or swim trunks ideal for sipping a poolside Bloody Mary, these styles have every base covered.