"Bad Bunny is headlining the Super Bowl Halftime Show on Sunday, and fans are eager to see how his outfit might play a role in the production. Since his 2016 debut, Bad Bunny has established himself as a fearless fashion icon, often talking about how central his style is to who he is in songs like "Yo Visto Así," where he sings, "I wear what I want, I won't change / If you don't like it, you don't have to look.""
"At the 2026 Grammy Awards, Bad Bunny didn't just make history as the first artist to win the album of the year award for an album sung in a foreign language, but he was also the first to wear a custom Schiaparelli Haute Couture menswear look on a red carpet. To receive the big award, the singer wore a black-tie tuxedo designed by Daniel Roseberry."
"While the singer's unapologetic fashion style has been one of the many things that's helped him become a worldwide superstar, his fashion evolution tells a story of experimentation ... and the unavoidable mistakes that come with it. As we prepare to see the singer take the stage at the Super Bowl this Sunday, take a look back at some of his most iconic looks through the years, starting with his best."
Bad Bunny will headline the Super Bowl Halftime Show and often integrates fashion into performances. Since his 2016 debut, he has built a reputation as a fearless fashion icon, emphasizing personal style in songs like "Yo Visto Así." His fashion evolution includes bold experimentation and some early missteps. At the 2026 Grammys he wore a custom Schiaparelli Haute Couture menswear tuxedo by Daniel Roseberry, featuring a corset-like lace-up back, an exaggerated silhouette, and Schiaparelli's measuring tape lapel, paired with Cartier diamonds. Stylist Storm Pablo described the look as the most elevated version of the singer and refreshing.
Read at Business Insider
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