Grace Wales Bonner: British designer behind rise of Sambas to lead Hermes menswear
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Grace Wales Bonner: British designer behind rise of Sambas to lead Hermes menswear
"In 2019, the designer Grace Wales Bonner told an interviewer that it was a dream of hers to work with a brand like Hermes. Six years later, the 35-year-old Briton was named creative director of menswear for the French luxury company, becoming the first female black designer to lead a major fashion house. Wales Bonner will succeed the French designer Veronique Nichanian, 71, who has headed the men's division for 37 years, and her debut collection will be shown in January 2027."
"Pierre-Alexis Dumas, the general artistic director of Hermes, said Wales Bonner's appetite and curiosity for artistic practice strongly resonate with Hermes' creative mindset and approach, adding: We are at the start of an enriching mutual dialogue. Wales Bonner founded her eponymous brand in 2014 straight after graduating from Central Saint Martins college of art in London. Known for menswear, she introduced a womenswear division in 2018"
"Outside the fashion industry, not everyone will be familiar with Wales Bonner's name, but they will be aware of her designs. Her collaborations with Adidas Originals are the reason why Samba and Superstar sneakers are now worn by everyone from Rihanna to Rishi Sunak. Reworking and revitalising the styles since 2020, Wales Bonner has reimagined them in everything from silver foil to leopard print."
Grace Wales Bonner was named creative director of menswear at Hermes, succeeding Veronique Nichanian and set to present her debut collection in January 2027. She is the first Black female designer to lead a major fashion house. Pierre-Alexis Dumas said her appetite and curiosity for artistic practice resonate with Hermes' creative mindset and signal an enriching mutual dialogue. Wales Bonner founded her eponymous label in 2014 after graduating from Central Saint Martins and added womenswear in 2018. She is expected to continue leading her brand alongside the Hermes role. Her collaborations with Adidas Originals revitalized Samba and Superstar sneakers, generating rapid sell-outs and high resale values.
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