"It's the coat most associated with a beloved children's character, so it makes sense that the duffel is a familiar sight in playgrounds across the country. But this year it is also once again quietly enjoying a moment on grown-ups. In the Christmas advert for Waitrose, comedian Joe Wilkinson wears a duffel coat while in the supermarket with Keira Knightley. Footballer Cole Palmer wore one in 2024's Burberry campaign, subtitled It's Always Burberry Weather."
"Duffel coats are on the high street too, from a 279 cream design in Labrum's range for John Lewis to a 64 checked design at Marks & Spencer, a fashion favourite. John Lewis reports that duffel sales are up 75% compared with last month, while searches on resale app Depop are up 159% in the last four months. The coat might seem genderless, but its newfound popularity is largely with men."
Duffel coats have moved beyond children's associations to become a visible adult fashion trend, appearing in adverts, campaigns and stage productions. High-street examples range from a 279 cream John Lewis x Labrum design to a 64 checked coat at Marks & Spencer. Retail data show John Lewis duffel sales up 75% month-on-month and Depop searches up 159% over four months. The renewed appeal is particularly strong among men, linked to a menswear shift toward garments with clear origins and practical functionality that offer weight, insulation and straightforwardness. The name comes from Duffel in Belgium and the coat was popularised by the British Royal Navy and wartime figures.
Read at www.theguardian.com
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