Pacsun is launching a fall campaign called 'Denim Days' that targets Gen Z and showcases a new denim collection designed for versatility. The campaign features collaborations with notable creatives like The Williams Twins and model Alana Champion, and it was filmed in a shopping mall to appeal to younger audiences. To enhance its digital presence, Pacsun will engage in real-time social media content creation and participate in TikTok Shop's Super Brand Day, emphasizing the resurgence of mall culture and in-store shopping for Gen Z.
Pacsun is shining a spotlight on jeans for a fall campaign targeting Gen Z, promoting a new denim collection that focuses on versatility.
The 'Denim Days' campaign features talents like The Williams Twins and model Alana Champion, shot in a shopping mall to connect with the younger generation.
Pacsun aims to gain attention for its jeans, which are experiencing viral success on TikTok, by engaging in the mall culture rediscovered by Gen Z.
The campaign includes a creator trip to Jackson Hole for real-time social media content and will activate during TikTok Shop's Super Brand Day.
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