"and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance."
"YouTube's been looking to boost awareness of the upcoming NFL season over the past week, even partnering with top creator MrBeast on an NFL-aligned promotion. It also incorporated a range of creators into its NFL broadcast, showcasing the potential of YouTube stars to reach new audiences, and boost engagement in the app. And it proved to be a valuable showcase of YouTube's potential in this respect, which will likely see even more sports leagues considering the platform as a broadcast partner."
YouTube hosted its first-ever NFL Opening Night, exclusively broadcasting the Kansas City Chiefs versus the Los Angeles Chargers from São Paulo, Brazil. The broadcast set a record for concurrent viewers of a live stream on YouTube, drawing over 17.3 million average-minute-audience: 16.2 million in the U.S. (Nielsen) and 1.1 million outside the U.S. (YouTube). Connected TV viewing of YouTube is growing, positioning YouTube as a legitimate competitor to traditional TV channels for sports audiences. YouTube's advanced ad-targeting tools, including hyper-targeting and AI-facilitated options, enable campaigns to reach sports fans with greater precision and resonance. Creator partnerships and integrated creators in the broadcast expanded reach and engagement and create new sponsorship opportunities for leagues and brands.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]