#ad-targeting
#ad-targeting

EU data protection

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.

The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]

AdExchanger

4 months ago

Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger

Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.

The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions. [ more ]

moread-tech

NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs? | AdExchanger

NYT is developing generative AI tools for ad targeting internally.

Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles. [ more ]

Social Media Today

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

Meta is expanding its automated 'Advantage' targeting to all campaign objectives and optimizations.

Advantage detailed targeting uses automation and machine learning to improve campaign performance by reaching a broader audience. [ more ]

Social Media Today

4 months ago

Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Meta has filed a new legal action opposing the FTC's attempt to restrict their use of user data targeting teenagers.

The case has major implications for Meta's VR metaverse push and the customization of user experiences in its new platforms. [ more ]

moremeta

The Verge

OpenAI strikes licensing deal with the magazine giant behind People

Dotdash Meredith partners with OpenAI for AI models in ad-targeting and content licensing. [ more ]

Investing.com

Meta to expand AI image generation offerings for ads By Reuters

Meta Platforms is expanding generative AI ads tools to automatically create image variations with text overlay. [ more ]

Social Media Today

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions. [ more ]

Social Media Today

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions. [ more ]

VentureBeat

Shopify boosts its commerce platform with 'Magic' image editor and other AI enhancements

Shopify has introduced over 100 new updates to its commerce platform, with AI emerging as a key theme.

The new AI-powered capabilities include Shopify Magic for generating product descriptions and Smart Sidekick for providing personalized recommendations. [ more ]

Engadget

Marketing tech

OpenAI partners with People publisher Dotdash Meredith

As OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools. [ more ]

Digiday

2 months ago

Marketing tech

The Rundown: The Trade Desk's take on the next year in ad tech

The Trade Desk lays out vision for alternatives to third-party cookies

Industry dynamics are evolving with the future of ad targeting in a crossroads [ more ]

The Drum

8 insights about the future of addressability & measurement post-cookie from The Drum Live

The increasing importance of first-party data strategies. [ more ]

AdExchanger

NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchanger

TV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix. [ more ]

ReadWrite

3 weeks ago

Major US media outlets see steep decline in engagement on Meta

User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms. [ more ]

AdExchanger

4 weeks ago

YouTube Introduces More Ad Targeting Options For Shorts | AdExchanger

YouTube Shorts now allows advertisers to target specific content categories for ads. [ more ]

Adweek

1 month ago

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Metadata provides contextual signals for advanced ad targeting.

Advancements in AI enable algorithms to utilize alternative signals outside of audience data effectively. [ more ]

Social Media Today

LinkedIn's Removing its Lookalike Audience Targeting Option As of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option

Advertisers are prompted to explore alternative targeting options like Predictive Audiences and Audience Expansion [ more ]

Digiday

Podcast

Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront

Podcast ad revenue growth slowed, with emphasis on reaching incremental audiences and unique marketing pitches. [ more ]

RAIN News

1 month ago

Podcast

Audacy launches AI + transcripts to "hyper-target" podcast listeners - RAIN News

Audacy launches dynamic AI and machine learning initiative for precise ad targeting based on podcast content.

Ad partners can hyper-target contextually relevant messages within specific podcast episodes. [ more ]

TechCrunch

2 months ago

Europe eyes LinkedIn's use of data for ad targeting in latest DSA ask | TechCrunch

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)

Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]

Mediapost

5 months ago

X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law

A federal judge has dismissed a lawsuit against X Corp. (formerly Twitter) claiming violation of Washington state law.

The judge ruled that the allegations in the complaint did not establish a violation of Washington's anti-pretexting law.

X Corp. argued that obtaining a user's phone number does not violate the state pretexting law. [ more ]

Digiday

Online marketing

Why advertisers must address attention first to optimize privacy-friendly targeting

Advertisers need to shift their focus to targeting for consumer attention to boost ad effectiveness by 300%.

Finding the right audience is important but it's equally important to ensure that the audience pays attention to the ad. [ more ]

Digiday

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.

56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]

Investing.com Australia

23 years ago