#ad-targeting tag

Privacy professionals

Instagram head says company is not using your microphone to listen to you. (With AI data, it won't need to.) | TechCrunch

fromEngadget

Privacy professionals

Meta will soon use AI chats for ad targeting because of course it will

fromThe Verge

Privacy technologies

Meta will soon use your AI chats to personalize your feeds

fromTechCrunch

Privacy professionals

Instagram head says company is not using your microphone to listen to you. (With AI data, it won't need to.) | TechCrunch

fromEngadget

Privacy professionals

Meta will soon use AI chats for ad targeting because of course it will

fromThe Verge

Privacy technologies

Meta will soon use your AI chats to personalize your feeds

Your Meta AI Chats Will Soon Influence the Ads You See

Meta will use users' generative AI conversations across its apps to personalize content and ads, and there is no opt-out for that use.

Social media marketing

2 weeks ago

Even with a new U.S. TikTok deal in sight, marketers feel uneasy

A U.S.-specific TikTok app will complicate advertising through duplicated platforms, fragmented data, and unclear audience migration, forcing separate campaigns and budget reallocation.

Online marketing

fromwww.wired.com

2 weeks ago

How Google Makes Billions Off YouAnd How To Opt Out

Google derives most of its revenue by using extensive user data across dominant platforms to deliver highly targeted advertising.

Privacy technologies

fromPocket-lint

3 weeks ago

Is your phone actually listening in on you? The answer is complicated

Corporations almost certainly do not secretly listen via phone microphones; targeted ads are more likely the result of sophisticated ad-tracking and data practices, not constant eavesdropping.

fromSocial Media Today

4 weeks ago

YouTube Sets Live-Stream Viewing Record with NFL Opening Night

and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance.

Marketing tech

fromBenzinga

fromSearch Engine Roundtable

Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology' - Meta Platforms (NASDAQ:META)

X uses AI matching (Grok) to deliver product-specific, highly targeted ads, improving relevance and aiming to connect wealthy users with timely offers.

Online marketing

fromSearch Engine Roundtable

Google Says AI Max Not Designed To Target SPN Inventory More

AI Max for Search is not designed to target Search Partner Network (SPN) inventory more aggressively than broad match; aggregated data does not show increased SPN targeting.

Google Ads Audience Exclusions For Shopping Campaigns

Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.

Online marketing

fromBusiness Matters

How London Businesses Can Maximize ROI with Targeted PPC Campaigns

PPC advertising maximizes ROI in competitive London markets by charging only for clicks and enabling precise targeting to efficiently convert local audiences.

#retail-media

fromRetail Dive

Marketing tech

Macy's partners with Amazon for retail ads ahead of holiday season

2 months ago

UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

fromRetail Dive

Marketing tech

Macy's partners with Amazon for retail ads ahead of holiday season

2 months ago

UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.

Privacy professionals

fromExchangewire

2 months ago

Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

Ocado collaborates with UK publishers for privacy-compliant data targeting.

EU is implementing an age verification app to enhance online safety for children.

Marketing tech