#ad-targeting

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#social-media-advertising
Social Media Today
2 months ago
Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions. [ more ]
Social Media Today
2 months ago
Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions. [ more ]
Social Media Today
2 months ago
Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions. [ more ]
Social Media Today
2 months ago
Artificial intelligence

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions. [ more ]
moresocial-media-advertising
Digiday
2 months ago
Podcast

Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront

Podcast ad revenue growth slowed, with emphasis on reaching incremental audiences and unique marketing pitches. [ more ]
#first-party-data
The Drum
2 months ago
Marketing

8 insights about the future of addressability & measurement post-cookie from The Drum Live

The increasing importance of first-party data strategies. [ more ]
Digiday
1 month ago
Marketing tech

How signal collaboration is unlocking the power of publisher first-party data

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value. [ more ]
The Drum
2 months ago
Marketing

8 insights about the future of addressability & measurement post-cookie from The Drum Live

The increasing importance of first-party data strategies. [ more ]
Digiday
1 month ago
Marketing tech

How signal collaboration is unlocking the power of publisher first-party data

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value. [ more ]
morefirst-party-data
#meta-platforms
Investing.com
2 months ago
Artificial intelligence

Meta to expand AI image generation offerings for ads By Reuters

Meta Platforms is expanding generative AI ads tools to automatically create image variations with text overlay. [ more ]
ReadWrite
2 months ago
Marketing

Major US media outlets see steep decline in engagement on Meta

User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms. [ more ]
Investing.com
2 months ago
Artificial intelligence

Meta to expand AI image generation offerings for ads By Reuters

Meta Platforms is expanding generative AI ads tools to automatically create image variations with text overlay. [ more ]
ReadWrite
2 months ago
Marketing

Major US media outlets see steep decline in engagement on Meta

User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms. [ more ]
moremeta-platforms
#content-licensing
Engadget
2 months ago
Marketing tech

OpenAI partners with People publisher Dotdash Meredith

As OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools. [ more ]
The Verge
2 months ago
Artificial intelligence

OpenAI strikes licensing deal with the magazine giant behind People

Dotdash Meredith partners with OpenAI for AI models in ad-targeting and content licensing. [ more ]
Engadget
2 months ago
Marketing tech

OpenAI partners with People publisher Dotdash Meredith

As OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools. [ more ]
The Verge
2 months ago
Artificial intelligence

OpenAI strikes licensing deal with the magazine giant behind People

Dotdash Meredith partners with OpenAI for AI models in ad-targeting and content licensing. [ more ]
morecontent-licensing
AdExchanger
2 months ago
Marketing

NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchanger

TV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix. [ more ]
#ad-tech
AdExchanger
2 months ago
Marketing

How Shopify Learned To Love Advertising | AdExchanger

Shopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
5 months ago
EU data protection

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
AdExchanger
6 months ago
Privacy professionals

Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger

Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions. [ more ]
AdExchanger
2 months ago
Marketing

How Shopify Learned To Love Advertising | AdExchanger

Shopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
5 months ago
EU data protection

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30 | AdExchanger

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.
The cookie was born in 1994, but its impact on advertising lasted until its death in 2021. [ more ]
AdExchanger
6 months ago
Privacy professionals

Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try | AdExchanger

Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.
The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions. [ more ]
moread-tech
AdExchanger
2 months ago
Marketing

YouTube Introduces More Ad Targeting Options For Shorts | AdExchanger

YouTube Shorts now allows advertisers to target specific content categories for ads. [ more ]
Adweek
3 months ago
Marketing

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Metadata provides contextual signals for advanced ad targeting.
Advancements in AI enable algorithms to utilize alternative signals outside of audience data effectively. [ more ]
#machine-learning
RAIN News
3 months ago
Podcast

Audacy launches AI + transcripts to "hyper-target" podcast listeners - RAIN News

Audacy launches dynamic AI and machine learning initiative for precise ad targeting based on podcast content.
Ad partners can hyper-target contextually relevant messages within specific podcast episodes. [ more ]
Social Media Today
5 months ago
Marketing

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

Meta is expanding its automated 'Advantage' targeting to all campaign objectives and optimizations.
Advantage detailed targeting uses automation and machine learning to improve campaign performance by reaching a broader audience. [ more ]
The Drum
3 weeks ago
Data science

Mobile app advertising: How machine learning turns data into customers

Machine learning in mobile app advertising enhances ad targeting and performance by sifting through immense volumes to find valuable customers. [ more ]
Digiday
3 weeks ago
Marketing

Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

Amazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers. [ more ]
RAIN News
3 months ago
Podcast

Audacy launches AI + transcripts to "hyper-target" podcast listeners - RAIN News

Audacy launches dynamic AI and machine learning initiative for precise ad targeting based on podcast content.
Ad partners can hyper-target contextually relevant messages within specific podcast episodes. [ more ]
Social Media Today
5 months ago
Marketing

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

Meta is expanding its automated 'Advantage' targeting to all campaign objectives and optimizations.
Advantage detailed targeting uses automation and machine learning to improve campaign performance by reaching a broader audience. [ more ]
The Drum
3 weeks ago
Data science

Mobile app advertising: How machine learning turns data into customers

Machine learning in mobile app advertising enhances ad targeting and performance by sifting through immense volumes to find valuable customers. [ more ]
Digiday
3 weeks ago
Marketing

Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

Amazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers. [ more ]
moremachine-learning
#linkedin
TechCrunch
3 months ago
Privacy professionals

Europe eyes LinkedIn's use of data for ad targeting in latest DSA ask | TechCrunch

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)
Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn's Removing its Lookalike Audience Targeting Option As of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option
Advertisers are prompted to explore alternative targeting options like Predictive Audiences and Audience Expansion [ more ]
TechCrunch
3 months ago
Privacy professionals

Europe eyes LinkedIn's use of data for ad targeting in latest DSA ask | TechCrunch

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)
Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn's Removing its Lookalike Audience Targeting Option As of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option
Advertisers are prompted to explore alternative targeting options like Predictive Audiences and Audience Expansion [ more ]
morelinkedin
Digiday
4 months ago
Marketing tech

The Rundown: The Trade Desk's take on the next year in ad tech

The Trade Desk lays out vision for alternatives to third-party cookies
Industry dynamics are evolving with the future of ad targeting in a crossroads [ more ]
#meta
AdExchanger
4 months ago
Marketing tech

NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs? | AdExchanger

NYT is developing generative AI tools for ad targeting internally.
Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles. [ more ]
Social Media Today
6 months ago
Privacy professionals

Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Meta has filed a new legal action opposing the FTC's attempt to restrict their use of user data targeting teenagers.
The case has major implications for Meta's VR metaverse push and the customization of user experiences in its new platforms. [ more ]
AdExchanger
4 months ago
Marketing tech

NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs? | AdExchanger

NYT is developing generative AI tools for ad targeting internally.
Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles. [ more ]
Social Media Today
6 months ago
Privacy professionals

Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions

Meta has filed a new legal action opposing the FTC's attempt to restrict their use of user data targeting teenagers.
The case has major implications for Meta's VR metaverse push and the customization of user experiences in its new platforms. [ more ]
moremeta
Investing.com Australia
23 years ago
Marketing

PubMatic partners with DISH Media for ad targeting on Sling TV By Investing.com

PubMatic has partnered with DISH Media to enhance ad targeting on SLING TV.
Ad-supported streaming services are growing in popularity, while traditional pay TV viewership is declining. [ more ]
Digiday
5 months ago
Online marketing

Why advertisers must address attention first to optimize privacy-friendly targeting

Advertisers need to shift their focus to targeting for consumer attention to boost ad effectiveness by 300%.
Finding the right audience is important but it's equally important to ensure that the audience pays attention to the ad. [ more ]
VentureBeat
5 months ago
Artificial intelligence

Shopify boosts its commerce platform with 'Magic' image editor and other AI enhancements

Shopify has introduced over 100 new updates to its commerce platform, with AI emerging as a key theme.
The new AI-powered capabilities include Shopify Magic for generating product descriptions and Smart Sidekick for providing personalized recommendations. [ more ]
Digiday
5 months ago
Marketing

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]
Mediapost
7 months ago
Privacy professionals

X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law

A federal judge has dismissed a lawsuit against X Corp. (formerly Twitter) claiming violation of Washington state law.
The judge ruled that the allegations in the complaint did not establish a violation of Washington's anti-pretexting law.
X Corp. argued that obtaining a user's phone number does not violate the state pretexting law. [ more ]
AdExchanger
1 month ago
Marketing

Retail Media Takes Flight; Spambot News Publishers Are Thriving | AdExchanger

United Airlines launches Kinective Media for ad targeting using customer insights and ad inventory like in-flight screens, app, and MileagePlus program. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Why Mix Modeling Isn't Enough; The New Sports Ad Arbitrage | AdExchanger

MMM can be a valuable tool for measuring ad spend effectiveness, especially as user-level data diminishes. [ more ]
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