#ad-targeting

#ad-targeting

Machine learning in mobile app advertising enhances ad targeting and performance by sifting through immense volumes to find valuable customers.

Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.

Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods.

Rogue employees at Google and Meta collaborated to unlawfully target ads at minors under 18.

Google and Meta collaborated on an ad campaign targeting young teens, circumventing age-based ad targeting policies by using a loophole.

Hearst Magazines continues its push for first-party data strategies despite Google's decision to retain third-party cookies.

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

Pinterest is viewed as an underappreciated growth opportunity, especially with its partnership with Amazon for improved ad targeting.

Confidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access.

Confidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments.

Meta's new data restrictions in Business Tools prioritize privacy, potentially complicating ad targeting and measurement for businesses.

The move towards better data privacy is reshaping digital advertising campaigns and collaborations among publishers, advertisers, and tech vendors.

Mistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.

Meta has filed a new legal action opposing the FTC's attempt to restrict their use of user data targeting teenagers.

The case has major implications for Meta's VR metaverse push and the customization of user experiences in its new platforms.

Meta removed detailed targeting exclusions for new campaigns, citing limits on ad effectiveness.

Meta is expanding its automated 'Advantage' targeting to all campaign objectives and optimizations.

Advantage detailed targeting uses automation and machine learning to improve campaign performance by reaching a broader audience.

NYT is developing generative AI tools for ad targeting internally.

Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles.

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value.

The increasing importance of first-party data strategies.

Meta Platforms is expanding generative AI ads tools to automatically create image variations with text overlay.

User engagement decline across Meta platforms for top news orgs. Partisan outlets hit harder on Instagram. Meta distancing from political content impacting ad targeting mechanisms.

Dotdash Meredith partners with OpenAI for AI models in ad-targeting and content licensing.

As OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools.

Google's Chrome Privacy Sandbox faces opposition from industry opponents who view Google as self-serving and the sandbox solutions as inadequate.

The Privacy Sandbox does not provide one-to-one replacements for third-party cookie supported use cases, but Google is committed to pushing privacy-preserving solutions.

The cookie, originally designed to support an in-browser shopping cart feature, became the go-to ID for ad servers and networks, enabling ad targeting.

The cookie was born in 1994, but its impact on advertising lasted until its death in 2021.

Shopify has quietly become a significant player in online advertising, providing ad tech and marketing solutions for merchants.

Audacy launches dynamic AI and machine learning initiative for precise ad targeting based on podcast content.

Ad partners can hyper-target contextually relevant messages within specific podcast episodes.

AI plays a crucial role in optimizing PPC campaigns by enhancing data analysis, improving ad targeting, and automating mundane tasks.

Amazon's Ad Relevance leverages AI and machine learning to enhance ad targeting without relying on third-party cookies or traditional identifiers.

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.

56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.