LinkedIn is introducing features to help businesses better generate leads through the app by allowing them to define their parameters for 'qualified' leads. Utilizing the Conversions API, businesses can send high-quality lead data collected from various sources to optimize ad targeting. This system aims to match delivery according to the specified definition of lead quality, potentially resulting in a 39% decrease in cost per qualified lead. To maximize effectiveness, businesses are encouraged to provide at least five qualified leads biweekly, with the process requiring a two-week learning phase for peak performance.
By utilizing the LinkedIn Conversions API, businesses can share high-quality lead data, enhancing their ad targeting based on individualized definitions of "qualified" leads.
LinkedIn's system will optimize ad delivery based on chosen quality leads, resulting in at least a 39% decrease in cost per qualified lead for advertisers.
The integration allows businesses to connect various lead sources, making targeting more dynamic and tailored, ultimately boosting the effectiveness of ad campaigns.
LinkedIn recommends sending at least five qualified leads every two weeks to ensure accurate targeting and optimization, enhancing overall return on investment.
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