TikTok rolls out data-based targeting tools for brands. Here's what you need to know

"A handful of new tools aim to improve reach and targeting via Promote, an organic post-boosting offering available to all business accounts on TikTok. Since its launch in 2021, Promote has been, well, promoted, as a means by which businesses and independent creators can expand their reach and drive engagement. A study conducted by Neurons on behalf of TikTok finds that seeing an organic TikTok before a paid advertisement boosts brand recall by 27%"

"The new tools include the following: 1. Profile page calls-to-action: By selecting the 'more profile views' goal within Promote, brands and creators can boost organic content that presents viewers with a call-to-action that links directly to the advertiser's TikTok profile page. 2. Message-focused calls-to-action: The new 'more messages' option in Promote allows advertisers to include a call-to-action that takes viewers directly to the advertiser's TikTok inbox."

"TikTok, the popular video-sharing app that has amassed some one billion global users, today announced that it's rolling out a handful of new features within its promoted organic content offering. In particular, TikTok is peddling new capabilities to small businesses and creators, arguing that these features will help "to target their desired communities and choose exactly how they can interact with their ads,""

TikTok expanded Promote to offer new tools that improve reach and targeting for all business accounts. The update adds profile-page calls-to-action that link viewers directly to advertiser TikTok profile pages. A new 'more messages' Promote goal allows advertisers to drive viewers into the advertiser inbox to support sales-driven interactions for service, B2B, and custom-order businesses. TikTok cites a Neurons study finding that seeing organic content before a paid ad boosts brand recall by 27 percent. The rollout emphasizes support for small businesses and independent creators, and introduces the ability to promote partner creators' content for the first time.

Read at The Drum