"Influencer marketing platform Mavrck has also announced new capabilities for influencer collaboration on Pinterest. Obviously is a launch partner for Pinterest's influencer marketing program and it, along with Mavrck, will become a Pinterest Marketing Partner under the Content Marketing specialty. The partnership opens doors for influencers in branding their content creation and expands marketing efforts to a larger audience through social platform Pinterest's established user base of 250 million-plus monthly active users."
""We're always looking for ways to help businesses extend their reach on Pinterest. We're excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third party platforms. Creators are essential to Pinterest and we're thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.""
Pinterest has partnered with influencer agency Obviously and integrated features from influencer platform Mavrck to expand branding and creator reach across its 250 million-plus monthly active users. Obviously and Mavrck become Pinterest Marketing Partners under the Content Marketing specialty, enabling brands to discover, collaborate with, and measure influencer campaigns. Obviously provides sourcing, management, operations, and data capabilities to target creator efforts to client needs, while Pinterest focuses on onboarding influencers and streamlining creative sharing. Integration of platform tools, data insights, and performance metrics aims to position Pinterest as a hub for influencer content with higher click-through rates and sales prospects.
Read at The Drum
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