Tubi has appointed Kudzi Chikumbu as VP of Creator Partnerships to enhance its collaboration with creators. Chikumbu intends to bring original stories to Tubi's audience. The platform has also expanded the Tubi for Creators program to incorporate more talent. Currently, Tubi features over 5,000 episodes from creators like MrBeast and Jomboy Media, allowing creator content to be accessible alongside a massive library of movies and TV shows, thereby blending new media with traditional entertainment.
Chikumbu's role at Tubi focuses on empowering creators with creative freedom and reaching broad audiences, capitalizing on Tubi's active user base of over 100 million.
Tubi's program for creators has expanded, enabling creator content to coexist with over 300,000 movies and TV episodes, promoting a blend of new and traditional media.
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