Tubi is best known for its free slate of Gen Z-friendly shows and nostalgia-inducing movies, but sports have played a small yet important role in its rise. The Fox-owned free streamer, which became profitable for the first time last quarter, made a name for itself in 2023 with a viral Super Bowl ad. That month, Tubi ranked on Nielsen's ratings chart for the first time. Tubi reintroduced itself to football fans in February by streaming the Super Bowl at no cost. At its peak, more than 15 million people tuned into Tubi's Super Bowl simulcast.
There are times as horror fans that we crave films that aren't widely praised or even known by a general audience. We tend to have a collector's mind-set when it comes to our watch lists, and there's a satisfaction that comes with embracing a film that feels overlooked. Every Halloween season, we start clamoring to add a new hidden gem.
Recently named one of the best free streaming services of 2025 by TechRadar, Tubi is a free ad-supported streaming service offering a diverse range of movies and TV shows. This marks a significant step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi's rapidly growing Australian audience with PubMatic's industry-leading programmatic infrastructure. Advertisers gain seamless access to premium, hard-to-reach streaming audiences along with real-time transparency, enhanced control, and measurable outcomes across high-quality video environments.
Before the streaming boom, the absence of commercials was a main selling point of services like Netflix. But as companies increasingly focus on expensive original content, subscription prices have risen. Some have advertising on their cheaper plans - Hulu, Prime Video and Peacock, among others -pushing the average monthly bill to $61 a month for American households using four streaming services, up from $48 compared to 2023, according to industry consulting firm Deloitte.