"Tubi is best known for its free slate of Gen Z-friendly shows and nostalgia-inducing movies, but sports have played a small yet important role in its rise. The Fox-owned free streamer, which became profitable for the first time last quarter, made a name for itself in 2023 with a viral Super Bowl ad. That month, Tubi ranked on Nielsen's ratings chart for the first time. Tubi reintroduced itself to football fans in February by streaming the Super Bowl at no cost. At its peak, more than 15 million people tuned into Tubi's Super Bowl simulcast."
"Nine months later, Tubi's NFL strategyis again in the spotlight as it streams a Thanksgiving showdown between the Green Bay Packers and Detroit Lions for free. Turkey Day games are among the biggest TV events of the year, with a record 141 million viewers tuning in for last year's three games. Tubi marketing chief Nicole Parlapiano said broadcasting these "mini Super Bowls" can both serve casual sports fans and introduce them to Tubi and its mix of quirky movies and shows."
Tubi is airing Fox’s Thanksgiving Day NFL game between the Green Bay Packers and Detroit Lions for free. The Fox-owned streamer became profitable last quarter and gained visibility after a viral Super Bowl ad and a free Super Bowl simulcast that peaked at over 15 million viewers. Tubi aims to use major live sports events to reach casual fans and introduce them to its library of Gen Z-friendly shows, nostalgia films, and original movies. The streamer is debuting football-themed rom-com Sidelined 2: Intercepted on Thanksgiving to drive retention across the holiday weekend. Sports availability outside traditional TV is growing as streamers experiment with live events.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]