Tubi has appointed Sharon Silverstein as senior VP, head of U.S. industry verticals, and Katelyn Kroneman as VP of finance and QSR verticals. Silverstein will oversee category leads and collaborate with regional leadership. Kroneman will manage various verticals, bringing experience from Snap and Viacom. Tubi aims to move away from a one-size-fits-all strategy in advertising. The service has over 100 million monthly active users and a library of approximately 300,000 free movies and TV episodes, showcasing its growth since being acquired by Fox Corp. in 2020.
"Sharon and Katelyn bring strategic vision and deep client expertise that will help us collaborate more closely with partners, creating bespoke solutions that drive results."
Silverstein joins Tubi as senior VP, head of U.S. industry verticals, overseeing all category leads across industry verticals and partnering with the streamer's regional leadership.
Kroneman joins as VP of finance and QSR verticals, overseeing multiple verticals including CPG, restaurants, financial services, and more.
Tubi now has more than 100 million monthly active users and offers nearly 300,000 movies and TV episodes for free, with ads.
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