#ad-supported-streaming

#ad-supported-streaming

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.

Before the streaming boom, the absence of commercials was a main selling point of services like Netflix. But as companies increasingly focus on expensive original content, subscription prices have risen. Some have advertising on their cheaper plans - Hulu, Prime Video and Peacock, among others -pushing the average monthly bill to $61 a month for American households using four streaming services, up from $48 compared to 2023, according to industry consulting firm Deloitte.