"Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads, as it looks to tap into the lucrative the world of brands. The streaming giant said it now has more than 190 million monthly active viewers watching ads through a plan that costs $7.99 a month. The lowest cost ad-free plan costs $17.99 a month."
"Netflix now defines monthly active viewers as customers who watched at least 1 minute of ads on Netflix per month. It then multiplies that by the estimated average number of people in a household. Previously, Netflix had measured monthly active users based on the number of Netflix profiles watching content with ads. The streamer said its previous measurement didn't illustrate all the people who were in the room watching."
"On Wednesday, Netflix executives said the growth in ad viewers was in line with their expectations. "We are very satisfied with where we are at," Reinhard, said in a press briefing. "We think there is a lot of opportunity to grow on this plan around the world, and we're going to continue to make sure that we are offering our customers a great experience and a great buying experience on the advertising side.""
Netflix reports more than 190 million monthly active viewers watching ads on its $7.99 ad-supported plan, compared with a prior May count that translated to roughly 170 million viewers. The company changed its metric, defining monthly active viewers as customers who watched at least one minute of ads per month and then multiplying by estimated household size. Previously Netflix counted profiles watching ad-supported content. The streamer said the previous measurement undercounted people physically present while watching. Executives said growth in ad viewers aligns with expectations and pledged to improve customer and advertiser experiences. The lowest-cost ad-free plan costs $17.99 a month.
Read at Los Angeles Times
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