#audience-measurement

#audience-measurement

Today's teens and twentysomethings are the future of TV audiences, and understanding what captivates or repels them is increasingly vital.

In this year's upfront advertising market, counting out-of-home viewers accurately is pivotal, as advertisers question if they should pay the same for public viewership as home audiences.

"Working with AudienceProject puts us in a prime position to tackle the recurring issue of fragmentation and fixes a pain point we frequently hear."

Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.