#audience-measurement

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fromExchangewire
3 weeks ago

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

"Working with AudienceProject puts us in a prime position to tackle the recurring issue of fragmentation and fixes a pain point we frequently hear."
Marketing tech
fromPodcaster News
1 month ago

Triton Digital To Expand US Podcast Ranker To Include All Publishers - Podcaster News

Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.
Podcast
#advertising
Media industry
fromForbes
3 months ago

Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape

Local TV faces both challenges and opportunities in an evolving media landscape.
Media industry
fromForbes
3 months ago

Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape

Local TV faces both challenges and opportunities in an evolving media landscape.
more#advertising
Marketing tech
fromMarketing Dive
2 months ago

Disney, Paramount link with VideoAmp's new cross-screen planning tool

VideoAmp's VXP tool simplifies audience targeting across various platforms, enhancing advertising effectiveness.
fromPodcaster News
3 months ago

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.
Marketing tech
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