#audience-measurement

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Strategies for Connecting With Consumers in a Fragmented Media Landscape

Marketers must adapt measurement and targeting strategies as audience behaviors become more complex across platforms, blending data with creativity.
#disney

Disney says about 157 million global users are streaming content with ads

Disney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.
The company aims to establish a standardized method for measuring streaming advertising audiences globally.

Disney says about 157 million global users are streaming content with ads

Disney reports 157 million global monthly active users for ad-supported content across its streaming services, showing robust engagement and monetization potential.

Disney says about 157 million global users are streaming content with ads

Disney has 157 million global active users across its streaming platforms, emphasizing its leadership in ad-supported streaming.
The company aims to establish a standardized method for measuring streaming advertising audiences globally.

Disney says about 157 million global users are streaming content with ads

Disney reports 157 million global monthly active users for ad-supported content across its streaming services, showing robust engagement and monetization potential.
moredisney
#advertising

Measuring Cross-Platform Ad Effectiveness Using A Single-Source

Beatgrid's app measures ad exposure across audio and video platforms, providing valuable insights into effectiveness without relying on user memory.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team

Amazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.

Measuring Cross-Platform Ad Effectiveness Using A Single-Source

Beatgrid's app measures ad exposure across audio and video platforms, providing valuable insights into effectiveness without relying on user memory.

Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team

Amazon is hiring ad executives from traditional TV networks to lead their video advertising efforts, reflecting the shift of ad dollars from TV to digital platforms.
moreadvertising

How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help | AdExchanger

TV audience measurement is evolving from sample-based systems to complex big data solutions, posing significant challenges for the industry.

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.
Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.
Pluto TV partners with M6+ to increase content offerings and advertising capabilities.

Nielsen's Michelle Gelman Honored as a Tech Trailblazer

Michelle Gelman received the Tech Trailblazers Award for Top Women in Media and Ad Tech program, recognized for her impact on audience measurement products and mentorship initiatives.

Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms | Amazon Web Services

Nielsen uses privacy-enhancing technology like AWS Clean Rooms to provide accurate, granular insights into advertising impact.
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