#audience-measurement

#audience-measurement

The report The VAB looked at audience data spanning 33 broadcast and cable networks and six demographic audiences - specifically, HH (households), P2+ (persons over the age of 2), P18-34, P18-49, P25-54 and P55+ - as captured over a four week period from September 15 through October 12. According to the VAB, the data suggests that between 48% and 58% of total hours during that time had over a 20% audience variance across several key buying demographics.

This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,

"People expect a lot of innovative things to come out of Netflix, given what we've done over the past 25 years in the business," Amy Reinhard, Netflix's ads president, said on Wednesday. "The thing that I'm most excited about is these interactive and modular formats, because these are the start of our personalization journey, and they add a ton of flexibility and optionality into what we're trying to do."

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."