The U.S. Podcast Ranker is expanding to feature survey-based rankings that include all podcasts, not solely those measured by Triton Digital. This quarterly initiative will gather data from listeners about both audio and video podcasts, including those on platforms like YouTube. By integrating Demos+ measurement, the ranker will analyze how different podcasts engage various audience segments by age, gender, sociology, and buying intent. This analysis aims to provide advertisers with a comprehensive understanding of audience reach, fortifying their strategies in podcast advertising.
Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.
The combination of census-level download measurement blended with survey measurement provides the most comprehensive understanding of podcast audiences and their consumption habits, enriching the podcast information available to advertisers.
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