It's a breakthrough edition of this monthly data stalwart, introducing a new data source called Demos+, a feature created in collaboration with Signal Hill Insights. Demos+ brings a survey element into the Ranker, which traditionally has been a pure data report. The Demos survey includes 12,000 U.S. adult podcast users who listen monthly or more frequently. The result is "a comprehensive, multi-dimensional understanding of podcast audiences."
Triton Digital released a dramatically upgraded and enhanced edition of its US Podcast Ranker. In this ranker, and presumably future ones, Triton lists three new audience intelligence features: Top 200 Podcasts among Podcast Listeners Aged 18+ Top Podcasts for reaching specific high-value audience segments including socioeconomics, behaviors, and purchase intent Podcast Genre Audience Profiles and Ranker Triton promises to deliver these enhancements quarterly, with the normal lists in between.
Crime Junkie continued its reign at the top, holding the #1 spot in audio reach with 8.1 million listeners, despite a minor dip of 2% - a sign of enduring popularity and listener loyalty.
Every quarter, in addition to downloads, the U.S. Podcast Ranker will feature survey-based listener rankings, incorporating all publishers and podcasts, not just those in Triton Digital's measurement.