#audience-reach

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from Digiday
1 month ago

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.

Amazon is increasingly focusing on video advertising, emphasizing its substantial audience reach in the U.K. market. This strategy significantly impacts viewer monetization.

Magellan AI Introduces Reach Lift Measurement Product - Podcaster News

Wondery collaborates with Magellan AI to launch Reach Lift, enhancing podcast advertising measurement and optimization.

Council Post: Expand Your Reach, Grow Your Audience: A Multi-Platform Strategy For Content Creators

Content creators should distribute their content across multiple platforms to reach diverse audiences worldwide.

4 reasons you should consider starting a newsletter-and how to make it a success

Launching an email newsletter can benefit various professionals by aiding in audience reach, revenue generation, and community building.
#social-media-marketing

CMO Strategies: The highs and lows of the dominant social media platforms - from Instagram to YouTube

Social media remains the most popular marketing channel due to its wide audience reach and ability to establish authentic connections with consumers.

CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

Social media usage remains high in marketing due to its broad reach and ability to create authentic connections with consumers.

What's driving the rise in sabbaticals

Encouraging sharing of news content on multiple social media platforms can help reach a wider audience and increase engagement.

CMO Strategies: The highs and lows of the dominant social media platforms - from Instagram to YouTube

Social media remains the most popular marketing channel due to its wide audience reach and ability to establish authentic connections with consumers.

CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

Social media usage remains high in marketing due to its broad reach and ability to create authentic connections with consumers.

What's driving the rise in sabbaticals

Encouraging sharing of news content on multiple social media platforms can help reach a wider audience and increase engagement.
moresocial-media-marketing
#news-sharing

Trump's conviction drives $141M May haul for campaign

The importance of sharing news on various social platforms for wider reach.

U.S. economy adds 175,000 jobs in April

Emphasizing the importance of sharing news on social media platforms.

Defense rests without Trump testimony in hush money case

The importance of sharing news on multiple platforms for deeper engagement.

More than half of Americans think the U.S. is in a recession. It's not.

The article emphasizes the significance of sharing valuable news on various social media platforms.

Trump and DeSantis privately meet after bruising primary fight

The importance of sharing news on various platforms for broader reach.

Will noncompete clauses soon be illegal? The FTC is about to vote on it

The article emphasizes the importance of sharing valuable news on various social media platforms to reach a wider audience.

Trump's conviction drives $141M May haul for campaign

The importance of sharing news on various social platforms for wider reach.

U.S. economy adds 175,000 jobs in April

Emphasizing the importance of sharing news on social media platforms.

Defense rests without Trump testimony in hush money case

The importance of sharing news on multiple platforms for deeper engagement.

More than half of Americans think the U.S. is in a recession. It's not.

The article emphasizes the significance of sharing valuable news on various social media platforms.

Trump and DeSantis privately meet after bruising primary fight

The importance of sharing news on various platforms for broader reach.

Will noncompete clauses soon be illegal? The FTC is about to vote on it

The article emphasizes the importance of sharing valuable news on various social media platforms to reach a wider audience.
morenews-sharing
#social-media-sharing

Texas and Louisiana face "life-threatening" flooding threat as severe storms lash region

Emphasizing sharing options for various social media platforms.

Biden and Trump split screen: "Unhinged" and "Hannibal Lecter"

The importance of sharing news on various social media platforms and via email for wider reach.

Texas and Louisiana face "life-threatening" flooding threat as severe storms lash region

Emphasizing sharing options for various social media platforms.

Biden and Trump split screen: "Unhinged" and "Hannibal Lecter"

The importance of sharing news on various social media platforms and via email for wider reach.
moresocial-media-sharing
#influencer-marketing

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach.

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular influencer-created content.
Social media users prefer cooking/lifestyle content over tutorials/reviews.

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach.

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular influencer-created content.
Social media users prefer cooking/lifestyle content over tutorials/reviews.
moreinfluencer-marketing

NewFronts Briefing: Samsung, Conde Nast, Roku focus presentations on new ad formats and category-specific inventory

NewFronts featured Samsung, Condé Nast, and Roku showcasing new ad formats, AI capabilities, and partnerships with a focus on different content categories.

The Power of Email Marketing: Exploring Its Top Benefits - Social Media Explorer

Email marketing is cost-effective, offers wide reach, emphasizes personalization, and serves as an effective communication tool.

Media companies should turn to the Three R's in order to navigate the tech landscape

Reduce reliance on third-party platforms like Google and Facebook for audience reach and traffic.
Leverage first-party data to create customized experiences and drive revenue opportunities.

You're in a sea': how film-makers survive in a straight-to-streaming age

Straight-to-streaming films have become a platform for creative and inventive storytelling, especially since the pandemic.
Digital releases encompass a variety of genres and provide an opportunity to cover vibrant sectors and non-commercial studio films.

Could Your Blog Benefit From A Podcast? - My Money Chronicles

Blogging and podcasting can complement each other and help blogs diversify their revenue streams and reach new audiences.

U.S. Capitol Police arrest 8 climate protesters at Congressional Baseball Game

The importance of sharing content on multiple social platforms for increased visibility.

Brands are embracing ad-free features on social media, like comments and DMs

Brands need to engage in comments sections for user attention beyond traditional ads.
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