With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.
Briefly

from Digiday2 months ago
For the first time, Amazon claimed that advertisers can now reach an audience of over 19 million customers on its ad-supported tier - equivalent to more than a third of U.K. adults.
Digidayhttps://digiday.com/marketing/with-19-million-viewers-in-its-ad-tier-amazon-makes-a-case-for-prime-videos-ad-business-in-the-u-k/
Unlike Netflix, which asks people to opt into its ad-supported tier, Amazon put everyone in its ad-supported tier by default, forcing customers to opt out if they wanted an ad-free experience.
Digidayhttps://digiday.com/marketing/with-19-million-viewers-in-its-ad-tier-amazon-makes-a-case-for-prime-videos-ad-business-in-the-u-k/
More than half (52%) of Prime Video viewers don't watch paid linear TV in the U.K. They also spend 36% more on Amazon.co.uk compared to the average customer.
Digidayhttps://digiday.com/marketing/with-19-million-viewers-in-its-ad-tier-amazon-makes-a-case-for-prime-videos-ad-business-in-the-u-k/
Amazon's exclusive audience is clearly central to its pitch, signaling a feeling of vindication over how it has built the ads tier of Prime Video over the last nine months.
Digidayhttps://digiday.com/marketing/with-19-million-viewers-in-its-ad-tier-amazon-makes-a-case-for-prime-videos-ad-business-in-the-u-k/
Read at Digiday
#amazon #video-advertising #uk-market #prime-video #audience-reach
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