Triton Digital launched a rebuilt U.S. Podcast Ranker that adds Demos+, a new survey-based data source created with Signal Hill Insights. Demos+ surveys 12,000 U.S. adult podcast users who listen monthly or more, adding demographic and behavioral signals to Triton's existing measurement. The Ranker offers sortable views: downloads-based Top Sales Networks & Top Podcasts, a Top 200 list ranked by unique listeners/viewers from survey data, Demos+ Top Indexing Programs by audience composition, and a Demos+ Category Ranker for genre popularity and indexing. The combined measurement and survey approach aims to deliver comprehensive, transparent audience insights for targeting and planning.
It's a breakthrough edition of this monthly data stalwart, introducing a new data source called Demos+, a feature created in collaboration with Signal Hill Insights. Demos+ brings a survey element into the Ranker, which traditionally has been a pure data report. The Demos survey includes 12,000 U.S. adult podcast users who listen monthly or more frequently. The result is "a comprehensive, multi-dimensional understanding of podcast audiences."
Top Sales Networks & Top Podcasts by Downloads Ranked by Average Weekly Downloads for U.S. listeners, these rankings highlight the most downloaded networks and shows, based on opt-in participation in Triton's measurement service. Measure of podcast listening frequency. Top 200 Podcasts by Listeners/Viewers (Survey) Ranked by unique audience reach from quarterly survey data, this list reflects what listeners are truly watching or hearing, capturing podcasts across the full industry.
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