#podcast-measurement

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#audience-measurement #radio-ratings #digital-transformation #listener-demographics #audience-survey #demos
Media industry
fromRAIN News
1 week ago

Nielsen modernizes, launching "mSurvey" for digital data collection

Nielsen launches mSurvey, a digital diary system replacing paper diaries for measuring radio listening habits while expanding to podcasts, satellite radio, and digital music streams.
fromRAIN News
6 months ago

Triton Digital debuts upgraded U.S. Podcast Ranker; collab with Signal Hill Insights

It's a breakthrough edition of this monthly data stalwart, introducing a new data source called Demos+, a feature created in collaboration with Signal Hill Insights. Demos+ brings a survey element into the Ranker, which traditionally has been a pure data report. The Demos survey includes 12,000 U.S. adult podcast users who listen monthly or more frequently. The result is "a comprehensive, multi-dimensional understanding of podcast audiences."
Media industry
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