#nielsen
#nielsen

Ad Tech Goes To Court, OpenX v. Google Edition | AdExchanger

OpenX has sued Google, claiming anticompetitive actions harmed its business.

fromAdExchanger

Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen | AdExchanger

A federal jury in Delaware ruled in favor of HyphaMetrics in a surprising patent infringement lawsuit against Nielsen.

fromVariety

Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

Marketing tech

fromTheWrap

Nielsen, WPP Media Strike Audience Measurement Partnership

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.

Marketing tech

#advertising

3 weeks ago

Marketing

Nielsen's RealEyes partnership offers an outcomes measurement solution

Nielsen's new Outcomes Marketplace integrates metrics for comprehensive ad performance analysis.

Media industry

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.

3 weeks ago

Marketing

Nielsen's RealEyes partnership offers an outcomes measurement solution

Media industry

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.

more#advertising

fromMarketing Dive

Nielsen moves beyond impressions to outcomes with marketplace offering

"All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance," said Mihkel Jäätma, CEO of Realeyes.

Marketing

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."

E-Commerce

#tv-advertising

Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

more#tv-advertising

fromVariety

Richard Pacheco Named to Head Global Partnerships at Nielsen

Richard Pacheco will oversee global partnership strategy for Nielsen, focusing on alliances with ad-tech firms to drive innovation and business outcomes.

fromVariety

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.

fromFast Company