#nielsen

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#streaming
Media industry
fromTheWrap
1 week ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
fromThe Verge
8 months ago
Tech industry

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
Media industry
fromTheWrap
1 week ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
fromThe Verge
8 months ago
Tech industry

The 2024 Olympics was a big win for TV of all kinds

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
more#streaming
Media industry
fromLindsey Gamble
1 month ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
Marketing
fromDigiday
3 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
#tv-ratings
Marketing
fromExchangewire
3 months ago

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

Meta begins testing ads on Threads as user base grows.
Nielsen ends traditional TV ratings in favor of big data model.
Perplexity proposes new merger with TikTok involving US government.
fromAdExchanger
6 months ago
Marketing tech

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Marketing
fromExchangewire
3 months ago

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

Meta begins testing ads on Threads as user base grows.
Nielsen ends traditional TV ratings in favor of big data model.
Perplexity proposes new merger with TikTok involving US government.
fromAdExchanger
6 months ago
Marketing tech

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
more#tv-ratings
#media-measurement
fromAdExchanger
8 months ago
Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.
fromAdExchanger
5 months ago
Marketing tech

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
fromAdExchanger
8 months ago
Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.
fromAdExchanger
5 months ago
Marketing tech

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
more#media-measurement
fromAdExchanger
6 months ago
Marketing tech

Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchanger

Nielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
Marketing tech
fromAdExchanger
7 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
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