#nielsen

#nielsen

Many agencies overlook audio media despite its immense potential for audience reach.

Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.

Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.

Nielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.

Completion of TV ad industry's measurement currency changeover unlikely in this year's upfront cycle.

Nielsen's postponement and uncertainty around new measurement providers causing delays in currency transition.

New video currency providers face challenges trying to compete with industry incumbents like Nielsen, causing leadership shake-ups and strategies changes at measurement companies.

Nielsen uses privacy-enhancing technology like AWS Clean Rooms to provide accurate, granular insights into advertising impact.