fromLindsey Gamble2 weeks agoYouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey GambleYouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Streaming hit multiple new viewership records in July, Nielsen reportsStreaming topped TV viewing at 41.4%, marking a record high and showing its dominance over cable and broadcast.
YouTube Becomes First Streaming Platform To Reach 10% of TV ViewingStreaming accounted for 41.4% of TV viewing in July, marking a historic record.
YouTube Becomes First Streaming Platform to Reach 10% of TV ViewingStreaming achieved a record 41.4% share of total TV viewing in July, marking historic dominance.Streaming's share increased by more than a point over the previous month, reflecting growing audience preference.
The 2024 Olympics was a big win for TV of all kindsOlympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
Super Bowl LIX scores 126 million viewers despite blowoutRecord viewership continues for the Super Bowl despite game competitiveness; early projections show 126 million viewers.Tubi's free platform likely expanded viewer access for casual fans.
What We Learned From Nielsen's 2024 Streaming AwardsStreaming habits reveal a complex viewership landscape dominated by legacy shows and animated series.
Streaming hit multiple new viewership records in July, Nielsen reportsStreaming topped TV viewing at 41.4%, marking a record high and showing its dominance over cable and broadcast.
YouTube Becomes First Streaming Platform To Reach 10% of TV ViewingStreaming accounted for 41.4% of TV viewing in July, marking a historic record.
YouTube Becomes First Streaming Platform to Reach 10% of TV ViewingStreaming achieved a record 41.4% share of total TV viewing in July, marking historic dominance.Streaming's share increased by more than a point over the previous month, reflecting growing audience preference.
The 2024 Olympics was a big win for TV of all kindsOlympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.
Super Bowl LIX scores 126 million viewers despite blowoutRecord viewership continues for the Super Bowl despite game competitiveness; early projections show 126 million viewers.Tubi's free platform likely expanded viewer access for casual fans.
What We Learned From Nielsen's 2024 Streaming AwardsStreaming habits reveal a complex viewership landscape dominated by legacy shows and animated series.
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTokMeta begins testing ads on Threads as user base grows.Nielsen ends traditional TV ratings in favor of big data model.Perplexity proposes new merger with TikTok involving US government.
Who's Watching What on TV? Who's to Say?TV ratings are increasingly inconsistent and difficult to measure due to various viewing options.The rise of streaming services has complicated traditional viewership measurement, jeopardizing advertising revenue.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTokMeta begins testing ads on Threads as user base grows.Nielsen ends traditional TV ratings in favor of big data model.Perplexity proposes new merger with TikTok involving US government.
Who's Watching What on TV? Who's to Say?TV ratings are increasingly inconsistent and difficult to measure due to various viewing options.The rise of streaming services has complicated traditional viewership measurement, jeopardizing advertising revenue.
Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchangerParamount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
TikTok And Nielsen Strike Measurement DealNielsen partners with TikTok to enhance cross-media ad measurement for advertisers, facilitating insights across various platforms.
TikTok and Nielsen Strike Deal to Track Ad Campaign PerformanceNielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.
TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunchTikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.
TikTok And Nielsen Strike Measurement DealNielsen partners with TikTok to enhance cross-media ad measurement for advertisers, facilitating insights across various platforms.
TikTok and Nielsen Strike Deal to Track Ad Campaign PerformanceNielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.
TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunchTikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchangerAlternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.Many in the industry still rely on Nielsen, highlighting its entrenched position.Alternative currencies are viewed as supplemental metrics rather than replacements.
Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchangerNielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchangerAlternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.Many in the industry still rely on Nielsen, highlighting its entrenched position.Alternative currencies are viewed as supplemental metrics rather than replacements.
Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchangerNielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
Don't Forget To Vote! (And Also Some Stuff About Nielsen And Curation) | AdExchangerNielsen's MRC accreditation blends first-party streaming data with TV ratings, enhancing audience measurement capabilities.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
What's Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen | AdExchangerNew video currency providers face challenges trying to compete with industry incumbents like Nielsen, causing leadership shake-ups and strategies changes at measurement companies.
Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms | Amazon Web ServicesNielsen uses privacy-enhancing technology like AWS Clean Rooms to provide accurate, granular insights into advertising impact.