#nielsen
#nielsen

Why Does Nielsen Keep Suing Its Competition? | AdExchanger

Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.

Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies. [ more ]

AdExchanger

Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements | AdExchanger

Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.

VideoAmp may face challenges due to the pending patent infringement case against it. [ more ]

Digiday

Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.

VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session. [ more ]

AdExchanger

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.

Challenging Nielsen is an uphill battle for alt currencies. [ more ]

AdExchanger

Why VideoAmp Stumbled In The Race To Replace Nielsen | AdExchanger

VideoAmp laid off 20% of its staff amid a reorg.

The company's alt TV currency business has not been growing as quickly as expected. [ more ]

AdExchanger

4 months ago

How The Top Alternative TV Currencies Rank, According To Buyers | AdExchanger

The top TV currency contenders for 2024 are VideoAmp, iSpot, Comscore, and Nielsen

VideoAmp and iSpot are seen as more digital-savvy than Comscore

Co-viewing data is important for agencies in buying and measuring connected TV ads [ more ]

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Digiday

1 month ago

Future of TV Briefing: Ad buyers, sellers 'don't anticipate a major currency shift' in this year's upfront

Completion of TV ad industry's measurement currency changeover unlikely in this year's upfront cycle.

Nielsen's postponement and uncertainty around new measurement providers causing delays in currency transition. [ more ]

Marketing Dive

1 month ago

Lyft deepens ad-targeting, measurement bench as in-app video launches

Lyft partners with Oracle and Nielsen to enhance ad targeting and measurement

Lyft hires Brian Irving from Meta as CMO to boost advertising revenue [ more ]

Benzinga

1 month ago

Lyft Ropes In Nielsen For Advertising Insights - Lyft (NASDAQ:LYFT)

Lyft partners with Nielsen for in-app advertisement measurement

Leveraging Nielsen data to enhance Lyft Media advertising analytics [ more ]

AdExchanger

2 months ago

Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition | AdExchanger

Meta advises advertisers on how to avoid Apple's 30% fee for boosting social campaigns on Facebook and Instagram.

Nielsen's incumbency and cost-effectiveness make it likely to remain a prominent measurement provider despite competition from alternative currency providers. [ more ]

RAIN News

2 months ago

Music

Pary Bell appointed CEO of The Podcast Exchange (TPX) with extensive digital media leadership experience.

JBL offers a speaker with both Google Assistant and Alexa, providing flexibility but lacks compatibility with Spotify or Apple Music.

Nielsen is transitioning from paper-based diary recording to electronic and mobile formats for radio station ratings, with methodological changes. [ more ]

www.fastcompany.com

2 months ago

Digital life

This Nielsen data shows how the way we watch the Super Bowl is changing

Paramount+ is expecting record streaming numbers for Super Bowl LVIII.

Data from Nielsen shows a shift in Super Bowl viewership from cable boxes and antennas to smart TVs and internet connected devices. [ more ]

AdExchanger

4 months ago

The Big Story: The Alternative Currency Slowdown | AdExchanger

Marketers and programmers are becoming less interested in using alternative TV currencies, despite improvements in infrastructure.

Nielsen is catching up to its competitors and remains appealing to buyers with its familiarity and easy historical comparisons. [ more ]

AdExchanger

5 months ago