#nielsen

#nielsen

Streaming topped TV viewing at 41.4%, marking a record high and showing its dominance over cable and broadcast.

Streaming accounted for 41.4% of TV viewing in July, marking a historic record.

Streaming achieved a record 41.4% share of total TV viewing in July, marking historic dominance.

Streaming's share increased by more than a point over the previous month, reflecting growing audience preference.

Olympics boosted both streaming and traditional TV viewership significantly despite being a typically slow season for broadcast.

Paramount+ is expecting record streaming numbers for Super Bowl LVIII.

Data from Nielsen shows a shift in Super Bowl viewership from cable boxes and antennas to smart TVs and internet connected devices.

Streaming habits reveal a complex viewership landscape dominated by legacy shows and animated series.

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.

Many in the industry still rely on Nielsen, highlighting its entrenched position.

Alternative currencies are viewed as supplemental metrics rather than replacements.

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

Nielsen has filed its ninth patent infringement lawsuit against competitors in three years.

VideoAmp may face challenges due to the pending patent infringement case against it.

Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.

Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies.

The measurement war between Comscore, iSpot.tv, VideoAmp, and Nielsen continues, with tensions flaring during an on-stage session at the IAB Annual Leadership Meeting.

VideoAmp's Peter Liguori criticized Nielsen's panel-based measurement system, while Nielsen's CEO Karthik Rao pushed back, leading to further disagreements throughout the session.

Lyft partners with Nielsen for in-app advertisement measurement

Leveraging Nielsen data to enhance Lyft Media advertising analytics

Lyft partners with Oracle and Nielsen to enhance ad targeting and measurement

Lyft hires Brian Irving from Meta as CMO to boost advertising revenue