#nielsen

[ follow ]
fromDigiday
1 week ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
E-Commerce
#tv-advertising
fromDigiday
2 weeks ago
Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

fromDigiday
1 month ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

fromDigiday
2 weeks ago
Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

fromDigiday
1 month ago
Media industry

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

more#tv-advertising
fromVariety
3 weeks ago

Richard Pacheco Named to Head Global Partnerships at Nielsen

Richard Pacheco will oversee global partnership strategy for Nielsen, focusing on alliances with ad-tech firms to drive innovation and business outcomes.
fromVariety
3 weeks ago

Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

Three upstart media-measurement companies are ready to replace Nielsen according to the Joint Industry Committee audit.
fromFast Company
1 month ago

Streaming dominates U.S. TV for the first time, beating broadcast and cable combined

It's fitting that this inflection point coincides with the four year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement.
Media industry
Media industry
fromDigiday
1 month ago

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.
Podcast
fromRAIN News
2 months ago

Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio ... and more from Nielsen/Edison

Radio remains the dominant form of ad-supported audio consumption, especially among older demographics.
fromTheWrap
3 months ago

Ad-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025

Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.
Media industry
fromLindsey Gamble
4 months ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
fromRAIN News
5 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies overlook audio media despite its immense potential for audience reach.
Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.
Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Marketing
fromDigiday
5 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
fromExchangewire
6 months ago

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

Meta has begun to test ads on its Threads platform 'with a handful of brands in the US and Japan'. This announcement comes as the app hits over 300 million monthly active users.
Marketing
Marketing tech
fromAdExchanger
8 months ago

Nielsen Says You Shouldn't Count Out The Old Guard Just Yet | AdExchanger

Nielsen is evolving to meet the challenges of a rapidly changing media environment, particularly with the rise of streaming services.
fromAdExchanger
9 months ago

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.
Marketing tech
fromAdExchanger
10 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
[ Load more ]