The Q1 edition of The Record from Nielsen and Edison Research highlights the continued dominance of radio over podcasts and streaming audio in ad-supported listening time. Consumers allocated 66% of their daily listening to radio, with podcasts trailing at 19% and streaming audio at 12%. Despite a slight 1% decline from Q4 2024, radio maintains a strong lead, particularly with audiences aged 35 and older, while podcasts are favored more by younger listeners. The report underscores radio's resilience in a rapidly evolving audio landscape.
"Within the ad supported audio universe in the first quarter of 2025, consumers spent 66% of their daily listening time with radio, 19% with podcasts, 12% with streaming audio services and 3% with satellite radio."
"Radio accounts for anywhere from 47% of daily ad supported audio time among people 18-34 to 73% among 35+. Meanwhile, podcasts are the inverse, representing 15% of daily audio time for people 35 and older compared with 32% among those 18-34."
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