#audio-consumption

#audio-consumption

Sound is everywhere. It fills the in-between moments, fuels our routines and connects us emotionally in ways that no other medium can. Yet, for all that time and attention we give to audio, ad dollars haven't kept pace. This is what I call the "sound gap," the persistent disparity between the time consumers spend listening and the investment advertisers make in reaching them. For more than 30 years, I've dedicated my career to closing the sound gap. Now is the time.