Edison's latest The Infinite Dial UK survey highlights a significant rise in podcast consumption, with 68% of UK adults having listened to a podcast, and 71% having watched or listened. Smart devices are becoming integral to listening habits. Smartphone ownership has soared to 97%, while smart speaker ownership rose to 45%, surpassing the U.S. Meanwhile, 72% of the population now owns smart TVs. According to Edison, podcasting has evolved into a cross-platform experience, indicating a shift in how audio content is consumed.
Smart devices permeate the audio day of UK listeners, including the in-car environment, with podcast consumption reaching unprecedented levels.
The 2025 Infinite Dial data confirms that podcasting isn't emerging - it has arrived! Nearly half of UK adults are now watching podcasts.
Technology inventions and in-home tech variety give listeners more ways to consume audio content, indicating significant growth in podcast consumption.
Smart speaker ownership showed massive increases in the past four years, now at 45% of the 16+ population, outpacing the U.S. by a significant margin.
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