Recent data from Comscore Media Metrix reveals that US audio app listeners engage with Spotify for an average of 32.3 hours each month, significantly overshadowing Amazon Music's 3.5 hours and Apple Music's 0.9 hours. Additionally, research from Edison shows that 23% of digital audio listeners aged over 55 favor Music as their predominant platform. In the podcasting arena, Apple Podcasts claims a commanding 49.1% share of US downloads, while Spotify manages just 15.6%. This information underscores the importance of tailoring audio strategies to listener habits and demographics.
According to January data from Comscore Media Metrix Multi-Platform, US audio app listeners average 32.3 hours monthly on Spotify, far exceeding 3.5 hours on Amazon Music.
Edison Research indicates that 23% of digital audio listeners aged over 55 primarily choose Music as their preferred audio platform, showcasing a notable demographic trend.
As of December 2024, Apple Podcasts leads US podcast downloads with a 49.1% market share, while Spotify follows with only 15.6%, according to Triton Digital.
Marketers can utilize this data as a framework for measuring audio-based strategies and evaluating campaign performances across different audio applications.
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