#demographics

#demographics

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.

Costco attracts wealthier urban shoppers who spend significantly more than Sam's Club members.

California is experiencing significant population growth, especially in lesser-known towns rather than just major urban areas.

California's population is shifting inland towards more affordable and family-friendly areas.

Foreign self-employed workers are crucial to Spain's economy, with their numbers significantly rising despite challenges.

Spain's population growth is primarily due to an influx of foreigners, highlighting a demographic shift.

Spotify is the dominant audio app in hours spent by US listeners compared to its competitors.

Age demographics influence audio platform preferences, particularly among the over-55 group.

Apple Podcasts retains a stronghold on podcast downloads in the US.

Cuba's population has declined to just over 9.7 million due to low birth rates and emigration, signaling significant demographic shifts.

Rising living costs and economic concerns drive New Zealand families, like the Bakers, to relocate abroad, particularly to Australia.

Hungary's pronatalist policies aim to boost birth rates through financial incentives for families, influencing discussions on similar strategies in the U.S.

The event at Palazzo Brancaccio highlighted concerns about low birth rates and family policies among European nobles and American politicians.

Younger generations may support traditional values and consequently have more children.

Political polarization during Trump's presidency influenced birth rates, with Democrats seeing a decline while Republicans experienced an increase.

Older Americans dominate the housing market due to financial advantages, while younger buyers struggle to enter.

The median age of homebuyers has reached a historic high of 56 years in 2024.

Homeownership among 30-year-olds in the U.S. has plummeted to 33%, reflecting rising ages of first-time buyers and changing life milestones.

Homeownership rates increased overall from 2013 to 2023, but racial gaps persist, particularly for Black homeowners.

Homeownership in the U.S. is at its lowest level since pre-pandemic, with 65.1% of Americans owning a home.

Baby boomers have surpassed millennials as the top generation of homebuyers in the U.S., reshaping the market dynamics.

Population sustainability may require a fertility rate of 2.7 children per woman, not the previously accepted 2.1, to avoid extinction.

Gun ownership in the U.S. is diverse, with significant ownership among various demographics, expected to rise due to growing personal safety concerns.

The first babies of 2025 have been labeled as Generation Beta, influenced by tech-skeptical parents promoting a more analog lifestyle.

Japan's population has dropped to 120.3 million, signaling an ongoing demographic crisis exacerbated by the lowest birthrate worldwide.

South Korea's birthrate increased for the first time in nine years, indicating a potential turn in the demographic crisis.

Gentrification in London raises average salaries but also house prices, risking displacement for existing residents.

Gentrification in 53 London neighborhoods led to an 11% average income increase and significant demographic shifts from 2012 to 2020.

Global population will peak in the next 25 years, leading to an aging demographic.

Europe is the first region experiencing this population shift.

Silicon Valley is facing a demographic shift with a growing older population and a declining young workforce, necessitating urgent adjustments to housing and care systems.