HGTV has seen its viewership decrease by half over the past eight years, prompting the cancellation of several popular shows, including 'Bargain Block' and 'Christina on the Coast.' A major factor in the network's struggles has been a 26% drop in the key demographic of viewers aged 18 to 49. High production costs for home renovation shows, which can exceed $500,000 per episode, contribute to the financial strain. Additionally, competition from social media creators showcasing DIY renovations has impacted viewer retention.
HGTV's viewership has decreased by half over the past eight years, leading to the cancellation of multiple shows, particularly in the 18 to 49 age demographic.
The network has witnessed a 26% decline in viewers aged 18 to 49 over the past year, contributing to its struggles in retaining a younger audience.
High production costs for home renovation shows, which can reach upwards of $500,000 per episode, are putting additional financial strain on HGTV.
HGTV faces significant competition from social media creators who effectively showcase DIY renovations on platforms like TikTok and Instagram, appealing to modern audiences.
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